How to Write an Outstanding SEO Resume (with Examples)
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Showcase your skills and highlight your experience by knowing how to write an outstanding SEO resume.
A strong resume goes a long way in helping you land that dream job. For SEO professionals in today’s competitive job hunt, a resume should go beyond simply listing your skills and experience.
It’s about displaying your SEO ability and resonating with today’s potential employers.
But, where do you start?
In this comprehensive guide, I’ll provide practical tips and examples to help you craft an outstanding SEO resume so you can land that dream job.
Let’s dive in.
How to Craft an Outstanding SEO Resume
An SEO resume showcases your SEO skills, such as developing an effective SEO strategy, technical SEO, understanding site architecture and SEO tools, and more.
To get hired, you need to do it right. Where do you start?
1. Introduce Yourself with a Large, Bold Header
An outstanding SEO resume begins with a bold header introduction. Include your full name, job title or headline, contact details, and portfolio website (if available).
Take a look at the introduction of this SEO resume. Notice how prominent it is.
Image via Beamjobs
2. Add a LinkedIn Profile
A LinkedIn profile is necessary for any outstanding SEO resume. Having a profile on one of the world’s largest professional networking sites broadens your reach and increases your credibility significantly.
Ensure it’s an open profile so anyone can message you directly, even if they’re not yet connected on LinkedIn.
Image via Beamjobs
Create a strong profile that showcases your SEO expertise and accomplishments to boost your chances of getting noticed. It’s also a great way to generate leads on LinkedIn, especially for opportunities that may not be publicly advertised.
3. Craft an Attention-Grabbing Career Summary
Your career summary is the first thing a hiring manager will read on your resume. It’s your chance to make a strong first impression and entice them to continue reading.
Keep your summary concise and impactful. It should also focus on your most relevant SEO skills, experience, and achievements.
Take a look at this summary and how the professional concisely summarized their SEO skills.
Image via Resume Genius
4. Highlight Your Technical SEO Skills
This is where you showcase your technical skills, including any tools you’re proficient in and achievements demonstrating your SEO expertise.
For instance, proficiency in using some of the top SEO auditing tools explored in the Attrock curated list can be a great asset. An outstanding SEO resume should always highlight such niche experiences.
The following is an example of an SEO manager’s resume listing their technical SEO skills and competencies.
Image via Teal HQ
Listing your skills in SEO strategy and techniques optimizes your resume. It allows hiring managers to see at first glance if you possess the required skills as listed in the job description.
5. Quantify Your Achievements
Numbers and metrics are powerful aspects of any outstanding SEO resume.
Instead of simply listing your responsibilities or achievements, use quantifiable data to demonstrate the impact of your work. This could include a percentage increase in organic traffic and improved website conversion rates.
Look at how this SEO pro quantifies their achievements to display the value they can bring to the organization.
Image via Resume Genius
6. Include Your Work Experience
Highlighting your work experience is crucial in creating an outstanding SEO resume. In this section, you can showcase your hands-on SEO expertise and achievement.
Here’s what you can include here:
- Previous roles in reverse chronological order, including your job title, company name, employment dates, and a concise summary of your key responsibilities
- Quantitative data on your achievements to help demonstrate the tangible impact of your efforts
- Any specific SEO campaigns, strategies, or projects you’ve worked on
- A description of the challenges you faced and the solutions you implemented to help showcase your technical and problem-solving abilities
Take a look at how this SEO expert added their work experiences and how they quantified their achievements for each role.
Image via EnhanceCV
7. Add Educational Qualifications
While practical experience is paramount in SEO, educational qualifications can still boost an outstanding SEO resume. This section includes your academic background and commitment to professional development.
Here, you can include:
- Degrees and Diplomas: List your relevant degrees or diplomas, including the institution, graduation year, and major (if applicable). You can also include your expected graduation date if you’re still a student looking to enter the job market after graduation.
- Relevant Workshops or Seminars: Participating in SEO-related workshops or seminars shows your initiative and desire to learn and improve continuously.
- Relevant Academic Projects or Achievements: Show your theoretical knowledge and potential for growth based on completed academic projects which are relevant to the industry you wish to enter.
This outstanding SEO resume is a great example of how you can include all your educational qualifications.
Image via FreeCodeCamp
8. Other Sections To Include
In addition to your work experience and educational qualifications, you can include other sections to enhance your SEO resume’s overall strength and appeal.
Consider adding the following:
- SEO-related courses, certifications, and licenses
- Awards and achievements for your SEO efforts
- SEO-related publications or speaking engagements
- Volunteer work or community involvement
- References from teachers, colleagues and peers
For instance, this SEO expert included several SEO-related courses and certifications in their resume.
Image via EnhanceCV
9. Incorporate Keywords for ATS Optimization
Today’s potential employers, including 90% of Fortune 500 companies, use Applicant Tracking Systems (ATS). These tools manage and automate the recruitment process, including resume screening.
These systems look for keywords in your resume that match the job description and requirements. Use keywords to ensure your outstanding SEO resume surpasses the ATS and reaches human eyes.
10. Tailor Your Resume to Each Job Opportunity
An outstanding SEO resume involves customization. It shouldn’t be generic. Instead, customize your resume for each job you apply for, even if you are a multi-talented SEO professional.
Take a look at these two resume examples.
The first resume is tailored for an SEO copywriter.
Image via QwikResume
Now, take a look at this other one that’s tailored for an SEO analyst.
Image via QwikResume
Go through the job description and requirements of the role you’re applying for. Adjust your resume to highlight skills, experience, and achievements that are relevant to the role.
Wrap Up
Your resume is often the first impression a potential employer will have of you.
Implement these tips, and you’ll be well on your way to creating an outstanding SEO resume that will get you noticed by hiring managers.
All the best in your job hunt!