Digital Analytics - Personalization and Optimization Lead

WHO WE ARE:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

THE WORK:

• Lead and manage a team that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current Personalization, A/B Testing, and Digital Analytics capabilities and opportunities.

• Leverage a variety of research techniques to inform Personalization and A/B Testing initiatives: competitive analysis, digital analytics, customer analytics, advertising analytics, surveys, usability evaluations, past initiatives, market trends, etc.

• Lead teams and manage clients through their deployment and tactical use of Personalization and A/B Testing platforms (Adobe Target, Adobe AJO, Salesforce Marketing Cloud Personalization [Interaction Studio], or similar) across digital properties including web, mobile apps, and email.

• Lead teams and manage clients through their use of Audience Platforms like Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) (Salesforce CDP, Adobe AEP / RTCDP, Tealium, Lytics, ActionIQ, or similar)

• Develop and execute measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience

• Influence clients to understand, align-upon, and adopt Personalization and A/B testing best-practices

• Help businesses evolve organizational processes to better leverage data and insights