This recruiter is online.

This is your chance to shine!

Apply Now

Marketing Operating Model and Transformation Lead

Calgary, AB
  • Number of positions available : 1

  • To be discussed
  • Full time
  • Starting date : 1 position to fill as soon as possible

Who We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song


There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

You Are:

As a lead in Marketing Advisory, you will be a catalyst for transformation, bridging business challenges with customer-centric solutions to drive meaningful, brand-led growth. Your role will center on crafting and executing relevant experiences across messages, products, and services by tapping into a deep understanding of consumer needs. You'll leverage people, processes, and technology in a seamless, optimized way to deliver impactful business outcomes.

In this role, you will help design and establish the ideal conditions for marketing organizations to thrive. You'll define the future vision for the brand, refine operational strategies, and oversee the orchestration of transformation. Your strategic insight will be vital in answering critical questions: What do we want to become? How will we operate in the future? How will we drive and manage this transformation?

You will create actionable brand strategies for all consumer touchpoints, ensuring that every interaction is purpose-driven and contributes to a powerful brand experience. Your goal will be to drive outsized impact in the market, social platforms, and culture at large.

By harnessing technology, data, and insights, you will enable personal, authentic connections that foster meaningful relationships between brands and consumers. Through your work, you will deliver targeted, relevant messaging that drives relevant outcomes and accelerates growth.


The Work:

  • Developing new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes.

  • Lead teams to develop new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand up those transformational changes within their organization.

  • Gathering and analyzing information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and designing roadmaps, organizations and operations to deliver this.

  • Identifying ineffectiveness and areas of opportunity within a client’s marketing organization and determining strategic implications. Defining detailed plans, inclusive of people, process and technology, to generate improvements

  • Engaging with senior and executive level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives

  • Leading and supporting new business opportunities through client relationship development, pitches and RFP responses


Requirements

Level of education

undetermined

Work experience (years)

undetermined

Written languages

undetermined

Spoken languages

undetermined