Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Brand Awareness & Sales Support Manager - Cargo is responsible for marketing campaigns and projects that will drive brand awareness and support the sales team. This role will be responsible for executing marketing strategies that enhance our brand presence, generate leads/increase brand awareness, and empower the sales team with the resources they need to convert prospects into customers. You will work cross-functionally to develop and implement marketing initiatives that build brand recognition, engage target audiences, and align with sales objectives.
This role is designed for a marketing professional who is ready to take on a more specialized role, focused on growing brand awareness and supporting the sales process through strategic marketing efforts. The ideal candidate excels in a collaborative environment, is comfortable with technical, operational, and creative subject matter and communication, and is a self-starter.
Responsibilities:
- Deliver on annual brand awareness and sales support marketing campaigns and projects to support the overall Air Canada Cargo business objectives
- Brand Awareness: Develop and execute campaigns that increase brand visibility across key channels, including social media, paid advertising, etc.
- Sales Support: Collaborate closely with the sales team to understand their needs and provide marketing collateral, presentations, content, etc. that supports their efforts.
- Support Air Canada Cargo business objectives by intaking business needs and translating them into clear marketing briefs
- Accountable for the successful on-brief, on-time and on-budget execution of marketing projects
- Support awareness paid media planning, buying and execution
- Responsible for merchandise development to support sales teams and marketing activities
- Management and coordination of award submissions to drive brand awareness
- Responsible for regular reporting of campaign results and effectiveness, providing actionable insights for improvement
- Responsible for weekly, monthly, and quarterly project status reporting, identifying project risks and opportunities
- Maintain brand consistency across marketing and sales materials, ensuring messaging aligns with company values and positioning
- Work in close collaboration with the trade show/events team members to support Air Canada Cargo events and key marquee events, as needed
- Develop strong and collaborative relationships with cross-functional teams (Sales, Regulatory/Legal, Operations, etc.) to drive project success
- Active monitoring of competitive landscape and market trends
Qualifications
- University degree in Marketing, Communications, or an equivalent field
- Minimum of 3 years of experience in marketing, preferably B2B in the cargo or logistics industry
- Strong project management skills with the ability to manage multiple projects simultaneously
- Experience developing B2B collateral across various mediums and for different channels
- Excellent communication and interpersonal skills
- Strong analytical skills and attention to detail
- Ability to work collaboratively with cross-functional teams
- Self-starter with the ability to work independently and take initiative
- Passion for ingenuity, creativity, and initiative
- Proficiency with Microsoft Office programs Word, PowerPoint and Excel
- Working knowledge of Adobe Creative Cloud products (InDesign, Photoshop, Dreamweaver, etc.) is an asset
- Experience in marketing internationally (outside of Canada) is a plus
- Knowledge of the cargo or logistics industry is a plus
Conditions of Employment:
- Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
