Director, Growth and Brand Marketing

DIRECTOR, GROWTH & BRAND MARKETING

Amica Support Office

Toronto, Ontario

At Amica we are united in our purpose to provide the best care in Senior Living in a supportive environment. We are setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. We are committed to enriching the lives of seniors now and as their needs change, and offer Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle options. Established in 1996, we own and operate over 30 residences in British Columbia, Alberta and Ontario, and continue to grow in select markets. Find out how you can become part of a team where you belong and make a real impact every day.

The Opportunity

The Director, Growth and Brand Marketing is a pivotal role in driving our company’s growth trajectory through strategic marketing initiatives that enhance brand awareness and understanding, market penetration, and customer acquisition. The ideal candidate will possess a strong blend of strategic vision, insight driven decision making, analytical prowess, creativity, and strong leadership skills to lead our marketing team towards achieving ambitious occupancy targets. You will be joining a dedicated Marketing and Communications team who are passionate about our brand, our properties, our residents and their families.

What you can expect from us:

• An inclusive and diverse environment that celebrates individual differences and encourages you to be your best self
• A collaborative atmosphere where teamwork drives our success
• Opportunities for learning and professional development, including support for obtaining designations
• A comprehensive benefits package, including RRSP matching
• A centrally located office in the financial district, conveniently situated on the PATH and TTC subway line, offering easy access to downtown amenities

What You Will Be Doing:

1. Strategic Planning:
• Leverage trend, customer, and market insight to develop and implement comprehensive marketing strategies and plans to drive growth and increase brand awareness for existing and new residences.
• Collaborate with senior leaders to align marketing efforts with overall business objectives and occupancy goals.
2. Brand Development:
• Manage and protect the brand identity, ensuring consistency across all channels and touchpoints.
• Drive brand storytelling and messaging which resonates with our target audiences.
• Oversee the development of campaigns, events, creative assets, and marketing collateral that reinforce our brand positioning.
• Collaborate with senior leaders and partners to evolve the brand identity to ensure it is always compelling and relevant.
3. Customer Acquisition:
• Lead customer acquisition efforts across marketing channels by developing campaigns and tactics to grow awareness and generate qualified leads.
• Implement data-driven strategies to differentiate and optimize leads in cluster markets.
• Seek and create innovative channels and opportunities to generate leads and grow brand awareness.
4. Performance Measurement:
• Analyze marketing metrics and KPIs to measure the effectiveness of campaigns and initiatives and provide actionable insights for optimization.
5. Team Leadership and Development:
• and mentor a high-performing marketing team, fostering a culture of creativity, innovation, collaboration, and accountability.
• Set clear goals and KPIs for the team and monitor performance against these metrics to drive continuous improvement.
• Encourage professional development and skill enhancement amongst team members.
6. Cross-functional Collaboration:
• Work closely and collaborate with regional and residence level sales leaders, life enrichment, culinary, and care teams to align marketing initiatives with sales goals and Amica’s service offerings.
• Collaborate with external agencies, vendors, and partners to execute marketing campaigns and initiatives.
• Work with internal clients to support their marketing/brand needs, including Amica’s talent acquisition team to enhance recruitment marketing and employment branding.

What We're Looking For:

• Proven track record of success in senior marketing roles, with at least 8+ years in a leadership capacity.
• Deep understanding of marketing strategies and tactics, including traditional channels, social media, content marketing, event marketing, and experiential marketing/brand activation.
• Strong analytical skills and experience in using data-driven insights to optimize marketing strategies and tactics.
• Strong creative eye and ability to ideate to both conceptualize and bring to life marketing initiatives.
• Excellent communication and interpersonal skills and the ability to influence and collaborate across different levels of the organization.
• Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree preferred).
• Experience in B2C marketing; recruitment marketing and industry or heath care experience is ideal.
• Demonstrated ability to manage marketing budgets and allocate resources effectively.
• Proven ability to thrive in a fast-paced, dynamic, and collaborative environment that is performance driven.
• Intellectual curiosity and strives for both mastery and excellence

At Amica Senior Lifestyles we are passionate about working together in a supportive and inclusive environment that fosters innovation and turns ideas into action. We remain committed to creating workplaces that reflect the communities in which we operate.  We are actively seeking applicants from all religions and ethnicities, LGBTQ2s+, Black, Indigenous, racialized people, and persons with disabilities and encourage people from all backgrounds to apply for our positions. 

Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted. 

#SO-Hiring-AMICA