Alliance Marketing Lead, Microsoft

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

We are looking for a highly motivated Marketing Lead to own the marketing strategy and execution of our Microsoft alliance. The role will be in the Greater Toronto area with marketing, branding, and go-to-market responsibilities that span across Canada, including:

• Developing and executing strategies for designated Microsoft campaigns, including prospecting and cultivation initiatives, strategic partnerships and sponsorships, and active participation in the adoption of digital marketing technologies
• Management of content production for websites, collateral, and on social media channels as well as scheduling and creating email marketing plans
• Overseeing and tracking project deliverables, approvals, key dates, and milestones to ensure deadlines and deliverables are completed on time
• Developing and execute brand amplification strategies in alignment with the Firm’s Microsoft focused service offerings
• Provide Event support, Virtual and In-Person, on an as needed basis, including set-up and onsite support for events, manage all pre, during, and post-event logistics from beginning to end
• Provide list management support for events, email marketing campaigns, thought leadership, etc.
• Day-to-day liaison with the internal marketing teams and supporting Microsoft stakeholders
• Conduct research and analysis on potential marketing campaigns
• Evaluate campaign performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis
• Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables
• Assure BDO corporate visual identity standards
• Periodically travel to other locations
  

How do we define success for your role?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains and attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development

Your experience and education

• You have a University Degree in Communications, Marketing, Business or related discipline
• You have 5-7 post-graduation years of B2B working experience in a marketing role
• If you have experience with Professional Services firms, it is an advantage
• If you have experience executing joint marketing initiatives with Microsoft, it is an advantage
• You have strong experience with Microsoft Word, Excel and PowerPoint
• If you have experience with marketing technology tools (e.g., Marketo), it will be considered a strong asset
• You possess experience with branding, digital and display advertising, events/project management, collateral development, tactical and execution level marketing planning, and administrative skills
• You have the capacity to meet tight deadlines, steer several projects simultaneously and manage priorities
• You have the ability to undertake projects and tasks autonomously and with creativity
• You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented
• You have excellent interpersonal skills, capacity to build strong relationships with demanding professionals and ability to communicate confidently with all levels of the organization
• You are a disciplined, driven, self-starter with a commitment to continuous development and application of skills learned

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2024. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.

• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.

• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.