General Sales Manager

Reporting Relationship: This position reports directly to the General Manager.

Job Summary:

The General Sales Manager plays an integral role at Birchwood Ford as a key member of the dealership’s leadership team and oversees all facets of the sales department. Primary responsibilities include communication and execution of key sales strategies, accountability to key performance indicators (KPI), and being an active force in driving performance throughout the sales team and financial sales team. The successful candidate will be a proven leader, committed to excellence and high performance, and will exemplify the Birchwood mission including team member engagement, customer satisfaction, and profitability.

Qualifications:

• Minimum of 5 years experience as a Sales Manager in the Automotive Industry.

• The ability to determine customer needs, an understanding of customer service principles, and a passion for delivering exceptional customer service

• Strong relationship management skills built on negotiation, communication, and conflict resolution.

• An entrepreneurial spirit with a passion for increasing return on investment (ROI)

• Thrive in a collaborative environment where teamwork is supported

• High attention to detail with proven time management and organizational skills

• A commitment to delivering continuous learning and professional development

• Comfortable leveraging technology for most day-to-day functions

• Clear criminal record check & driver abstract

• Valid 5F driver’s license and own transportation to and from work is required

What Birchwood Can Offer You:

• Competitive compensation - in addition to salary, many roles have bonus and commission incentives that reward you for success

• Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance - with flex plan options

• RSP Matching program - Birchwood will match up to $5,000 of your regular earnings after 1 year of employment

• Employee referral bonus program - refer your friends to Birchwood and receive a referral bonus

• Career development opportunities & internal promotions

• Learning & development opportunities

• Wellness program

• Corporate discounts & group savings plan

• Volunteer program - Dollars for Doing

• Company events - Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: recruitment@birchwood.ca