Marketing Manager - Insurance & Annuities

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We’re looking for a Marketing Manager to support the BMO Insurance life and annuity business. This individual will be responsible for creating insightful content and campaigns geared towards developing business in the Managing General Agency (MGA) distribution channel.

The successful candidate will join a team of marketing professionals tasked with bringing new content to life in a way that is consistent with BMO Insurance brand standards and strategic objectives. The goal of this work is to develop BMO Insurance’s brand presence and to articulate our value in a crowded marketplace. This role will frequently involve cross-functional collaboration with other departments including Product and Sales, and a successful candidate will have a proven history of collaboration and idea generation.

Your key responsibilities will include:

• Developing content to support product launches and other campaigns in partnership with business subject matter experts.
• Bringing ideas and recommendations forward to drive results and improve marketing team performance.
• Identifying emerging issues and trends and establishing priorities to inform and improve decision-making.
• Supporting the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Conducting independent research and analysis of the insurance marketing landscape to improve focus.
• Building and maintaining effective relationships with peers and key vendor partners and service providers.
• Monitoring marketing performance, reporting and adjusting based on experience.
• Bringing a technology lens to our marketing efforts, making recommendations for the incorporation of new tools and technology to improve marketing efficiency and effectiveness.
• Meeting the short-term needs of the business while continuously looking ahead and considering how priorities should evolve over time.
• Rising to the occasion to take on broader work or accountabilities as needed.

Your qualifications and skills will include:

• 5+ years of experience in Canadian life and health insurance marketing in the Managing General Agency (MGA) distribution channel.
• A post-secondary degree/diploma in a relevant field of study.
• Intermediate knowledge of Canadian life and health insurance products.
• Exemplary verbal and written communication skills.
• An ability to work both independently as well as part of a team.
• Bilingualism would be considered a strong asset.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.