Description
We are looking for a brand builder and strategic marketer to join its global brand strategy team who will be reporting to the Global Brand Strategy Manager and collaborating with Can-Am On-Road's brand specialist, the Global Brand Creative Lead will spearhead the development of our annual marketing and communications plan. This involves overseeing content strategy and creation, bringing both small and large brand ideas to life, and ensuring the seamless integration of a compelling customer journey. As the Global Brand Creative Lead, you will be pivotal in defining and establishing the Can-Am 3-wheel vehicles category worldwide. This includes championing the democratization of our 3-wheel vehicles. Your expertise will be instrumental in evolving our brand identity, ensuring a robust on-brand presence across various channels, and supporting the brand and its products with effective strategies for growth.
This role demands strong leadership, top-notch project management skills, a strategic mindset, and a go-getter spirit to successfully deliver on Can-Am On-Road's ambitious brand objectives.
YOU'LL HAVE THE OPPORTUNITY TO:
- Bring to life the annual global marketing and communications plan for the brand.
- Oversee the global content strategy and ensure proactive implementation by the team.
- Manage and collaborate with various partners, both internal (partnerships, PR, events, social, etc.) and external, including our creative agency, to create content and campaigns that activate diverse marketing channels in alignment with the brand’s objectives, and ensure on-budget and on-time delivery.
- Educate cross-functional business units, such as product development, consumer engagement, and sales, on the implications of long-term brand strategies and how their priorities align with Can-Am’s annual narrative roadmap.
- Build strong connections and collaborate with cross-functional business owners to ensure the incorporation of business needs into the development of brand initiatives.
- Introduce innovative ideas to enhance the consumer experience rooted in Can-Am branding and values.
- Evaluate and resolve problems that may arise during the project realization by providing creative solutions.
- Ensure global brand guardianship.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- 8+ years of experience in marketing communications, brand marketing, campaign development, media and execution - with agency and/or client-side experience.
- Incredible writing capabilities and ability to articulate complex inputs and insights into strong creative propositions in briefs.
- Understanding of the paid media landscape.
- Business acumen and a strong curiosity to understand business dynamics and brand health.
- Builder mindset - you can navigate through complexity to create the future.
- Passionate about weaving threads together to create captivating brand strategies, storytelling and campaigns.
- Excellent presentation skills.
- A proven team player capable of working with multiple partners, and in various time zones.
- A passion for the ride!
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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