Description
We are looking for a Global CRM Strategist who will become a key player in the digital transformation. You will lead end to end digital projects with a focus on customer experience, and you’ll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world’s most exciting powersports family.
YOU'LL HAVE THE OPPORTUNITY TO:
Strategy
Working alongside digital and brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road), you will:
- Recommend the best CX in order to build lasting relationships with our customers.
- Identify business opportunities to increase customer experience & upsell opportunities.
- Recognize and Map untapped opportunities.
- Define a multi-channel approach to improve CRM strategies.
- Recommend potential boosting tactics.
- Have a strong understanding of customer needs, both existing and potential.
- Lead the end-to-end strategy (acquisition, retention, upsell & repurchase).
- Use data to define KPIs and goals across different segments, identify trends.
- Deepen consumer knowledge (engagement, purchasing cycle, retention, buying intentions).
- Optimize CRM program to deliver upon overall objectives.
Processes
Working alongside your team members and partners, you will map marketing automation processes that will support various teams, by:
- Gathering brand, e-commerce, omnichannel & CRM objectives.
- Building recommendations & planning the best path to achieve goals.
- Bringing plans to stakeholders & influencing.
- Prioritizing initiatives and timelines.
- Co-building roadmaps.
- Assessing feasibility and working in hand with CRM specialists to create a detailed execution plan.
- Analyzing, adapting, and improving.
Culture
Working alongside your team members and partners, you will:
- Elevate marketing skills through an active and informed global marketing community.
- Participate in workshops and training aligned with the vision.
- Support initiatives to develop and propel a unique and engaging CRM culture globally.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- A bachelor’s degree in marketing or related field.
- A minimum of 7+ years of relevant experience in customer relationship management and strategic planning.
- Experience in marketing automation (multi-channels).
- Solid understanding of e-commerce & market trends.
- Knowledge of Adobe campaign solution or Salesforce required.
- Fluent in both English & French (written and spoken).
- Eager to engage and innovate.
- Ability to work in collaboration with different divisions of the organization.
- Good communicator.
- Great problem-solving skills and creativity.
- Detail-oriented with a critical degree of accuracy.
- Ability to prioritize work and to carry out multiple tasks simultaneously, while adhering to deadlines.
- Ability to lead medium-scale projects.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
#LI-Hybrid
#LI-EF1
