Description
We are looking for a CRM team lead who will report to the global CRM\marketing automation manager to strengthen the customer experience through strong customer relationship management activations. You will be responsible for leading a newly created team of experts located in various countries and time zones. Therefore, you will be responsible for CRM operations and flawless execution of campaigns and running processes. You will be building a growth path and the vision of your workstream to support delivery of various strategies and campaign deployments contributing to the department’s ambitions.
YOU’LL HAVE THE OPPORTUNITY TO:
- Lead the production/activation team: Understand business opportunities and lead a multidisciplinary team to deliver on business objectives following norms and technical best practices. Define stream guidelines, documentation and a training plan.
- Manage budget, resources and timeline: Align, follow, and seek required resources to support project operation and streamline operation for efficiency gains.
- Ensure delivery and quality assurance: Help the team build processes, revise their work, and help prioritization to ensure on-time campaign deliveries.
- Collaborate with multiple squads: Work with other CRM streams specialists, product and strategists, and internal studio stakeholders, project managers and customer care team.
- Monitor results and outcome: Establish, monitor and improve team and tool performance to align strategy and promote a positive impact on user experience.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
- Salesforce or Adobe Campaign knowledge: An understanding of system capabilities of sales cloud, service cloud, bot and generative AI, Adobe Campaign Classic.
- Autonomous: A demonstrated ability to move forward without a clear process or route. Skilled in building new process and ways of working.
- Business oriented: An understanding of the impact of various journeys and campaigns on business; the ability to measure results and present strategic recommendations to support goals and objectives.
- Adaptability: Curious and always looking for new business opportunities, able to navigate in a complex multi-stream business environment.
- Communication: Stellar interpersonal and communication skills, capable of working harmoniously with multiple teams, especially to translate product functionality into business/user impact.
Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
- Generous paid time away: winding down is as important as creating the future of recreational products.
- Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
- Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
- Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.
What about some feel good extras:
- Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
- Summer schedule: time flies at BRP, so we hit pause to enjoy it.
- Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
- Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
- Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
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