Sponsorship & Advertising Consultant

Are you a consultative sales professional who knows that delivering exceptional client experience is as important as closing the deal? Do you thrive within a creative, collaborative team, committed to excellence and integrity? Is it time to take your career next level, where your hard work and passion have direct benefits to the community? If so, we’d like to hear from you.

Reporting to the Manager, Marketing and Sponsorship, within the Strategic Communications and Initiatives Division, the Sponsorship Consultant is responsible for the end-to-end processes of sponsorship and advertising sales. The role’s primary function is to generate non-tax revenue to fund and offset the costs of City properties, programs, and events. With a focus on the Sports and Recreation portfolio, this position requires expertise in both short-cycle selling to local businesses and complex partnership development with major corporations. The Sponsorship Consultant also services internal departments city-wide, assisting in the alignment of sponsorship and advertising initiatives with the City’s strategic goals and priorities.

• Build, maintain, and manage sponsorship and advertising accounts - Grow relationships with corporations, agencies, and local businesses, acting as City liaison.
• Generate and maximize revenue - Negotiate sponsorship and advertising agreements that meet and exceed budget parameters, and initiative objectives and enhance client profile
• Develop and manage new sponsorship and advertising projects - Research new market opportunities. Conduct internal/external needs analyses to develop campaign and project frameworks to support objectives.
• Create and deliver sales presentations and client-focused proposals - Compile and produce materials to support sales functions and promote initiatives.
• Ensure compliance with City processes and policies - Manage the administration of legal agreements and their terms to ensure that all processes are efficient, accurate, and aligned with corporate standards and that all contractual obligations are met.
• Liaise with internal and external stakeholders - Work with key internal stakeholders such as Divisional Managers and Directors, City programming staff, City facility staff, and event coordinators to implement sponsorship and advertising activations. Consult with City marketing and communications on campaign strategies and execution. Provide input on financial, legal, and policy matters related to sponsorship and advertising.

• University degree or post-secondary diploma in business administration, communications, marketing or advertising sales, or related discipline
• Minimum 5 years experience in a sales role-specific to sponsorship and/or media sales
• Demonstrated in-depth knowledge of sales, marketing, and communication principles, combined with an understanding of public sector/non-profit priorities and operations
• Experience in the sports and recreation industry is an asset
• Superior written and verbal communication skills - talent for presentation
• Strong negotiation and mediation abilities
• Effective public relations skills - capable of liaising professionally with the public, elected officials, external agencies, and corporations, exercising good judgment and diplomacy
• Excellent organization and time-management skills - capacity for managing multiple projects, tasks and deadlines concurrently
• Adaptable - able to work in a changing environment with various teams, internal and external service providers, and client partners
• Innovative - adept at applying research, insights, and analytics to achieve sales goals in creative ways
• An effective team player and collaborator