Description
Build your Career at Cooper Equipment Rentals
We are looking for customer-oriented, motivated individuals to join our professional team.
Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work.
Why Work with Us? Perks!
- Competitive salary
- Excellent benefit package with premiums paid by the company
- Uniform, safety boots/shoes, safety gear provided
- Safety-minded organization
- Continuous training, learning and development opportunities
- Fun-loving work environment with strong social responsibility
Overview
The Marketing Specialist - Western Canada will develop and execute marketing strategies and campaigns that align with Cooper's overall marketing and sales strategy. This role includes a variety of responsibilities, from managing special projects to coordinating events and ensuring brand consistency across all initiatives.
What You’ll Be Doing
Duties and Responsibilities:
Brand Management
- Ensure all marketing initiatives adhere to Cooper’s brand guidelines.
- Support branches and regional teams with correct brand assets for local initiatives.
Marketing Collateral and Content Creation
- Create compelling marketing collateral, website content, thought leadership materials, and other sales enablement tools.
- Support Cooper branches, sales team and specialty divisions with marketing collateral, campaigns, and promotional items.
- Assist marketing team with proof-reading all marketing collateral materials, both print and digital.
- Contribute to developing social media content for LinkedIn, Facebook and Instagram.
Campaign Development and Execution
- Develop, support, and implement targeted marketing campaigns.
- Leverage analytics to measure success and assist in development of future campaigns.
Specialist Projects and Event Coordination
- Coordinate events and tradeshows in Western Canada including booking venues, managing booth supplies, and executing pre- and post-show communications.
- Coordinate ordering of promotional items for the Western Canada region.
- Support the sales team with internal and external presentation development as required.
- Assist with the preparation and submission of all industry-related award submissions.
- Support the Director of Marketing and Senior Executive team with ad hoc projects as required.
Vendor and Stakeholder Relations
- Liaise and build relationships with external vendors, design agencies, print suppliers, and association representatives.
- Build and develop relationships with key Cooper stakeholders.
Data Analysis and Reporting
- Collect, analyze, and summarize marketing performance data to prepare reports.
- Establish and monitor marketing KPIs and performance metrics, providing regular reports and actionable insights to the Director of Marketing.
What You’ll Bring to the Team
Qualifications and Requirements:
- 3-5 years of experience in a marketing role.
- Bachelor’s degree in a Marketing or related area of study, or equivalent experience.
- Strong understanding of marketing and branding principles.
- Strong time management and organization skills with the ability to handle multiple tasks and projects simultaneously.
- Experience with digital marketing tools and platforms.
- Excellent communication skills.
- Ability to work independently and collaboratively as part of a team.
- Strong writing and proof-reading skills.
- Proficiency in Microsoft Office Suite.
- Working knowledge of Google Analytics.
- Pride in what you do!
We passionately believe that our inclusive and diverse team is key to the success of our business. We are dedicated to building an environment where everyone has an equitable opportunity to thrive, and where diversity, equity and inclusion is celebrated and embraced. We strive to hire diverse talent and to ensure that everyone feels safe, respected, and valued during the hiring process and throughout their journey with us. To continue the conversation, or if you require accommodations, reach out to our team at careers@cooperequipment.ca.
