Performance Marketing Lead

Posting End Date:

Employee Type:

Are you ready to redefine how businesses and individuals access innovative energy solutions?

Enbridge Sustain is transforming the energy landscape by delivering smarter, more efficient energy solutions for our customers. With over 175 years of expertise, we’re dedicated to enhancing energy efficiency, reducing costs, and providing reliable and more sustainable solutions that meet today’s challenges. Our mission is straightforward: make advanced energy options accessible, affordable, and hassle-free. From design and installation to ongoing maintenance and support, we offer a seamless experience to help customers take control of their energy in the future.

We’re seeking a Performance Marketing Lead to oversee paid marketing performance as a key part of our growing Enbridge Sustain Marketing team. Reporting to the Head of Marketing, you’ll be responsible for shaping strategy and driving campaigns across digital channels, including Paid Search, Paid Social, Display, Affiliate, and SEO. Your work will drive results, foster growth, and position Enbridge Sustain as a leader in delivering groundbreaking energy solutions.

Internally this role is named as Supervisor Performance Marketing.

What You’ll Bring:

If you have a proven track record in performance and growth marketing and excel at managing agency partnerships, this role offers you the chance to make a meaningful impact. Join us in delivering smarter energy solutions that empower customers and help shape the future of the energy industry.

What You’ll Do

• Lead Multi-Channel Strategies: Develop and implement innovative performance marketing strategies across Paid Search, Paid Social, Display, Affiliate, SEO, and more to drive growth.

• Drive Lead Generation and Conversion: Own the delivery of high-quality leads and optimize the conversion funnel to exceed sales targets.

• Collaborate Cross-Functionally: Work closely with Brand Marketing, Sales, Pricing, and Product teams to align campaigns with broader business objectives.

• Partner with Agencies for Excellence: Act as the primary contact for digital marketing agencies, ensuring seamless execution, optimization, and delivery of exceptional results.

How You’ll Make an Impact

• Optimize and Innovate: Use data-driven insights to recommend creative tests, audience targeting, and customer acquisition strategies.

• Analyze and Report: Oversee performance reporting and turn insights into actionable recommendations for leadership and team members.

• Enhance return on investment: Manage budgets with precision, ensuring efficient allocation and maximum returns.

Why You’ll Love This Role

• Work for a growing energy-first company: Be at the forefront of leading the shift to greener energy options.

• Own and Scale Your Success: Shape marketing funnels and segmentation strategies to drive measurable improvements in targeting and conversion rates.

• Impact the Big Picture: Present strategies and results directly to executive leadership and play a key role in shaping the future of our business.

What We’re Looking For

• A strategic thinker who thrives on data and creativity.

• A results-oriented marketer with a proven track record in managing digital campaigns across multiple channels.

• A collaborator who can align diverse teams and agencies toward shared goals.

• A trend-spotter who embraces innovation and tests bold ideas to drive growth.

What you will bring:

• 7+ years of experience in performance/digital marketing, with at least 3 years in a leadership role managing agencies or partners.

• Bachelor’s degree in marketing, business, or a related field (master’s degree is a plus).

• In-depth knowledge of digital performance channels (Google Ads, Paid Social, Programmatic, Display, etc.).

• Expertise in data analysis tools (Excel, Google Data Studio, etc.) and a passion for data-driven decision-making.

• Proven success in managing high-budget digital marketing campaigns.

• Strong presentation, collaboration, and communication skills with a knack for influencing stakeholders.

• Proficiency in marketing tools like Google Analytics, Google Tag Manager, and Facebook Ads Manager.

• A track record of managing budgets to achieve maximum efficiency and ROI.

Why Join Enbridge Sustain?

This is more than just a marketing role-it’s a chance to lead meaningful change in an evolving industry. You’ll work alongside innovative thinkers, contribute to a sustainable future, and develop a career that truly makes an impact.

Apply now to be part of our journey toward a greener tomorrow!

If you're looking to work for an innovative, inclusive employer that offers opportunities for growth, competitive benefits and pension plan, and generous time off, Enbridge is your place.

Enbridge provides competitive workplace programs that differentiate us and offer flexibility to our team members. Enbridge’s FlexWork (Hybrid Work Model) offers eligible employees the opportunity to work variable daily schedules with a flexible start and end time, to opt for a compressed workweek schedule, and the option to work from home on Wednesdays and Fridays. Role requirements determine your eligibility for each option or combination of options.

#topemployer #LIhybrid

Diversity and inclusion are important to us. Enbridge is an Equal Opportunity and Affirmative Action Employer. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting careers@enbridge.com.

Information For Applicants:

• Applications can be submitted via our online recruiting system only.
• We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.
• Final candidates for this position may be required to undergo a security screening, including a criminal records check.

To learn more about us, visit www.enbridge.com