Senior Marketing Manager, Global Marketing, Tax & Legal

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The Senior Marketing Manager, Global Tax & Legal is responsible for the planning, development, management, implementation, and measurement of key global marketing campaigns for the Global Tax & Legal function, in coordination with Global Tax & Legal leadership, Head of Global Tax & Legal Marketing & Communications, national marketing and communications counterparts in KPMG member firms, and the Global firm strategy.  Key success measures of the role include driving adoption of key campaign “hero” components by KPMG member firms and delivery of campaign materials with sufficient lead time to enable adoption. #LI-Hybrid

• Drive the growth and trust ambition of KPMG’s Collective Strategy by collaborating with the Head of Global Tax & Legal Marketing & Communications to develop an annual flagship global marketing campaign plan that positions the Tax & Legal practice as a leader in ESG, a fit-for-future leader in delivering technology and insights-led solutions and as a leader for talent.   
• Assume accountability for the delivery and member firm adoption of high-profile campaigns comprised of components aligned with the Global Marketing content framework of hero, hub and heartbeat content that support all stages of the marketing funnel.
• Support the Head of Global Tax & Legal Marketing & Communications in the delivery of key global marquee client events as required.
• Prepare monthly reporting on campaign metrics inclusive of member firm adoption, and digital performance.
• Work with Global Digital Marketing colleagues to develop high-quality digital experiences for campaign content that enhances the image of KPMG’s Global Tax & Legal practice in the marketplace, positions the practice as insights-led, and supports business development.
• Work collaboratively with Senior Manager, External Communications to develop plans and approaches for securing media opportunities for key campaign components that position KPMG as an insights-led brand and builds visibility for key luminaries.
• Measure marketing effectiveness and cost efficiency of activities against KPIs. Cost/ benefit analysis for major projects.

• Accomplished marketing professional with a minimum of 7 years’ experience and demonstrable success in the formulation and implementation of marketing strategies for professional services. 
• Demonstrated experience in large scale, global campaign management and working with a range of internal and external stakeholders including vendors (advertising agencies, etc.)
• Experience developing content for distribution across a number of channels including print, digital, social media, etc.
• Experience developing value propositions for services and creating integrated issues-based platforms both for promoting relationships and generating revenue.
• Experience of overseeing change management processes and influencing culture change.
• Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders.
• Demonstrated experience in large scale, global campaign management and working with a range of internal and external stakeholders including vendors (advertising agencies, etc.)
• Ability to travel internationally as required. Flexibility in hours to accommodate varying time zones.
• Diploma or undergraduate degree preferably in marketing and communications or equivalent work experience

Providing you with the support you need to be at your best

For more information about KPMG in Canada’s Benefits and well-being, click here.

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here.

Adjustments and accommodations throughout the recruitment process

At KPMG, we strive for an inclusive recruitment process that allows all candidates to Come As You Are and Thrive with Us. We aim to provide a positive experience and are ready to offer adjustments or accommodations to help you perform at your best. Adjustments (an informal request), i.e. extra preparation time or the option for micro breaks during interviews, and accommodations (a formal request), i.e. accessible communication supports or technology aids are tailored to individual needs and role requirements.

To begin a confidential conversation about adjustments or accommodations at any point throughout the recruitment process, we encourage you to contact KPMG’s Employee Relations Service team for support by emailing cdnersteam@kpmg.ca or by calling 1-888-466-4778, Option 3.

For information about accessible employment at KPMG, please visit our accessibility page.