Description
About Lee Valley:
Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.
Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies in 2023 by Deloitte and one of Canada's Best Employers by Forbes in 2018. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc.
A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.
Opportunity:
As the Email and Graphics Specialist, you will be responsible for executing and monitoring Lee Valley’s customer journey email campaigns from development to analysis. You will dive deep into our customer data and learn how to bring even more value to our users through well-timed, targeted and automated emails. With your strong attention to detail, you will ensure all email campaigns are implemented, tested and executed flawlessly.
In addition, you will have a strong technical tendency with a desire to learn and improve proficiency within our email marketing tool. This role will allow you to leverage both your technical and business-minded personalities when working on marketing initiatives. Not only can you develop and build email campaigns you can work closely with the Digital Graphic Designer to develop beautifully stimulating emails that will be responsive on all devices.
Key Responsibilities:
- Experience working in a marketing email platform to design and develop email campaigns.
- Ability to segment lists based on behaviors and user-centric attributes to optimize campaigns.
- Support, troubleshoot the development, configuration and testing of our triggered communications based on our customers' journey and their lifecycle.
- Fully immerse yourself in understanding Lee Valley’s business to drive as much revenue from email.
- Own execution of email marketing campaigns from building templates, audiences, deployment, testing/optimization, reporting to drive engagement and conversion
- Review creative briefs to ensure campaigns are delivered on time and within agreed strategy and plan.
- Work with product and marketing stakeholders to ensure email campaigns are aligned with product strategies and user experience.
- Track KPI’s, such as engagement rate, conversion, email metrics, etc. and report the effectiveness of campaigns on a regular basis.
- Leverage user data to derive actionable insights about messaging and segmentation.
Job Specific Skills:
- Experience building marketing automation campaigns both technically and creatively
- Knowledge of Adobe Creative Suite including InDesign, Photoshop and Illustrator and Bridge software is required
- Comfortable modifying and updating email templates to create new or update existing campaigns.
- Proven success in working with cross-functional teams, such as Creative, Product and Data Analytics
- User-first mindset with strong analytical skills
- Understanding of CRM marketing concepts, strategies, and best practices
- Strong project management skills
- A thoughtful, critical thinker who is resourceful, proactive, and a creative problem solver
- Manages projects, juggle multiple priorities in different stages of completion and work under tight deadlines
- Strong organization and communication skills (both written and verbal)
- A strong desire for maintaining high-quality standards
- An established reputation for reliability and integrity
- Experience with Dot Digital, Mailchimp and Zapier is considered an asset
- Experience using a content management software
- Team work and collaboration
Knowledge and Skills:
- Minimum 2-4 years of experience in ecommerce and email marketing
- Experience building marketing automation campaigns both technically and creatively.
- Comfortable modifying and updating email templates to create new or update existing campaigns.
- Proven success in working with cross-functional teams, such as Creative, Product and Data Analytics
- User-first mindset with strong analytical skills
- Understanding of CRM marketing concepts, strategies, and best practices
- Strong project management skills
- A thoughtful, critical thinker who is resourceful, proactive, and a creative problem solver.
What we offer…
- Competitive compensation program including competitive base salary, a robust health and dental benefits packages well as a matching group retirement plan.
- Paid vacation and sick leave.
- A family oriented environment that supports growth and development for all employees.
Diversity and Inclusion:
At Lee Valley, we are proud to celebrate and foster a diverse team of professionals. We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. Our diverse community combined with our inclusive culture, is what sets us apart in the industry.
We encourage all candidates to apply for job opportunities with Lee Valley regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability.
If you require accommodation during the recruitment and selection process, please do not hesitate to reach out.
