Associate Marketing Manager, Acquisition/Conversion Affinity Markets

At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and conversion initiatives. We are seeking a talented Marketing Manager to lead our efforts in attracting new clients and optimizing our conversion processes.

Key Responsibilities:

• Develop and oversee comprehensive marketing strategies aimed at customer acquisition and conversion.
• Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events.
• Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.
• Informally mentor marketing specialists, providing guidance and support in their professional development.
• Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer acquisition and retention.
• Oversee the creation and distribution of engaging content and marketing materials.
• Utilize marketing automation, marketing technology, and tools e.g., CDP to track acquisition and conversion.
• Drive continuous improvement through testing, analysis, and optimization of marketing tactics.
• Coordinate with external agencies and vendors (e.g., print vendors) to ensure seamless execution of marketing campaigns.
• Develop and manage marketing budgets, ensuring efficient allocation of resources.
• Stay updated on industry trends and competitor activities to identify new opportunities. Present campaign results and strategic recommendations to senior management.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
• 5+ years of experience in marketing, with a focus on acquisition and conversion.
• Proven track record of successful marketing campaign management and execution.
• Strong leadership and team management skills.
• Excellent analytical and problem-solving abilities.
• Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software).
• Exceptional communication and presentation skills.
• Experience with print and direct mail marketing strategies.
• French language skills are an asset.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Professional development opportunities and career advancement.
• A collaborative and innovative work environment.

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About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.