Manager, Media Strategy

Manulife Financial Corporation

Toronto, ON

Number of positions available : 1
Salary To be discussed
Published on April 26th, 2025
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Starting date : 1 position to fill as soon as possible

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Description

The opportunity:

The journey to expand the Global Performance Marketing Shared Service CoE fuels our ambition.

Join our team as a Media Strategy Manager to support our growing digital transformation and be part of a dedicated group of professionals crafting the future of digital marketing!

Responsibilities

Manage marketing strategy for North American and Global Wealth and Asset Management divisions, connecting all paid digital media effectively.
Work closely with market segment teams and creative agencies to develop and implement digital media strategies and goals, focusing on targeting, platforms, formats, and budget.
Analyze and apply industry trends, performance data, and other resources to advise on strategy, audience development, test & learn opportunities, optimizations, and measurement.
Track, share, and manage timelines across the team, ensuring the subject matter experts (SMEs) have the support and tools they need to succeed.
Help optimize processes to improve campaign efficiency and guide platforms for various media channels.
Provide feedback to partner teams on tooling needs for campaign planning and execution efficiency.
Develop a comprehensive reporting framework to gain advanced insights into the efficiency of each media platform, both individually and holistically.

How Will You Create Impact?

Manage coordinated campaigns with experts for GWAM and North American divisions, from strategy to reporting.

What motivates you?

You obsess about customers, listen, engage, and act for their benefit
Your mentality is geared towards thinking on a larger scale, always eager to explore how your agility can contribute to business success.
You thrive in teams and enjoy getting things done together
You take ownership and build solutions, focusing on what matters
You do what is right, work with integrity, and speak up
You share your humanity, helping us build a diverse and inclusive work environment for everyone

What We Are Looking For:

5+ years of experience working in digital media across all channels (search, social, programmatic, video, etc.)
Google Ads Certification (Search, display, video)
Experience leading and planning multi-channel media for large budgets
Proven hands-on experience with Google Ads, Facebook Ads, and Google Marketing Platform, and understanding of additional channels
Strong understanding of media performance measurement (e.g. MMM or MTA) and web analytics platforms (Adobe Analytics, GA4)
Experience in financial services is a plus for planning and implementing campaigns
Proficient in successfully running and presenting with various international collaborators
Strong analytical skills, comfortable gathering and digesting data, and analyzing large datasets across various media platforms

What can we offer you?

A competitive salary and benefits packages.
A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
A focus on growing your career path with us.
Flexible work policies and strong work-life balance.
Professional development and leadership opportunities.

Our commitment to you

Values-first culture
We lead with our Values every day and bring them to life together.
Boundless opportunity
We create opportunities to learn and grow at every stage of your career.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$86,250.00 CAD - $155,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.