Marketing Automation Specialist

You’re an experienced marketing automation who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results. A place with strategic leadership and an entrepreneurial culture. Somewhere where you can make things happen.

The Marketing Automation is responsible for the management and day-to-day operation of marketing technology and automation systems, specifically Salesforce and other adjacent platforms. This role involves building and executing email deployments, automated campaigns, and working cross-functionally with various stakeholders to optimize marketing efforts and drive growth through digital channels.

The ideal candidate is data-driven, growth minded, with a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics. If you are passionate about automation, Growth Marketing, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.

Responsibilities:

Campaign & Email Marketing Management

• Build and execute stand-alone email deployments, trigger-based automated emails, and comprehensive automated campaigns.
• Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
• Launch, optimize, and scale marketing campaigns across digital channels to drive growth. Use data-driven insights to refine and improve campaign performance.
• Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results. Oversee the operation and management of marketing technology and automation systems, with a primary focus on Salesforce and other integrated platforms.
• Design and execute email marketing experiments, including A/B and multivariate testing, to test hypotheses, learn from results, and iterate on approaches.
• Manage the setup, testing, scheduling, tracking, and measurement of email campaigns to achieve both short-term and long-term marketing objectives.
• Build, deploy and manage stand-alone email deployments
• Maintain the contact database, including uploading lists, maintaining segmentation, and upholding data hygiene standards.
• Optimize email deliverability while working to minimize list decay and unsubscribes.
• Design and create emails, landing pages, templates, forms, nurture programs, lead scoring models, and other campaign assets. Ensure all assets are built in accordance with industry best practices.

Reporting

• Generate and analyze insights to drive significant revenue growth and improve campaign performance.
• Use data to inform strategic decisions and optimize marketing efforts.
• Measure, segment, and optimize lead nurturing workflows to enhance engagement, efficiency, and scalability. Segment lists based on demographic, firmographic data, and behaviors such as past email engagement and website interactions.

Requirements:

• Proficient in using marketing automation tools and CRM systems.
• Strong understanding of email marketing, lead nurturing, and customer segmentation.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills.
• Knowledge of HTML/CSS for email template customization is a plus.
• Familiarity with data privacy laws and regulations related to marketing.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.