Senior Email Marketing Specialist

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Job Description

In this role, a Senior Email Marketing Specialist leads dynamic email marketing campaigns targeted to advisors and customers, and provides leadership and email standard process advice to key internal business partners. This Specialist will be responsible for the continual evolution of Manulife’s industry leading B2B and B2C email marketing initiatives and Sponsor communications. This role will be responsible for managing and driving consumer and advisor focused email marketing initiatives, and this position entails the creation of both email campaigns as well as tactical execution of email deployments.

Key Accountabilities:

• Strategic partner for Email advice, grow lead generation, data cleansing and segmentation
• Provide consultation on available options for email marketing, analyze email metrics to determine future deployments, and deployment of self-serve emails
• Keep up with email marketing industry best practices, as well as brand guidelines and processes as they relate to the Digital Messaging COE
• Configure and deploy template-based emails and self-serve solutions
• The execution of internal and external email programs and campaigns using industry best practice techniques and tools
• Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives encompassing Manulife-to-advisor mailings, Manulife-to-Sponsor mailings, Sponsor-to-Consumer mailings, and Manulife-to-advisor-to-consumer mailings
• Increase email engagement using A/B and multivariate testing, ranging from basic subject line tests to more complex, algorithmic experiments
• Keep abreast of the latest developments in email, mobile, and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts
• Understanding optimization methodologies and the situational application of such tactics to bolster campaign results is a key measure of success for this role
• Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives
• Working closely with preview tools (Litmus, Email on Acid), Branding, Communications, and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements
• Assist with training and support for email marketing efforts with internal stakeholders from across Canadian segment
• Provide insights to internal team members when major transitions occur in email service provider platforms, including potential impact assessment for Manulife executions
• Partner with business stakeholders to monitor the performance of email and marketing automation campaigns and create aggregate scorecards to measure the effectiveness
• Use third party tools to measure inbox effectiveness, monitoring deliverability beyond server level (hard and soft bounces) to ensure messages are reaching the inbox

Job Requirements:

• 3+ years experience as an email marketer working with large scale Email Service Providers such as Salesforce Marketing Cloud, Marketo, Pardot, Eloqua, etc.
• Experience as an email marketing including email best practices, metrics and email engagement
• Experience working with HTML, CSS, and AMPscript an asset
• Experience working with Adobe Creative Cloud (Photoshop, Dreamweaver) and web authoring software (code editors)
• Strong knowledge of browser and email environments, including known compatibility issues across platforms and email clients
• Salesforce Marketing Cloud certifications are an asset
• Strong hands-on knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, and list growth
• Ability to negotiate, mediate, solve problems, and influence business partners and team members
• Strong communication skills and the ability to effectively articulate digital marketing principles based on industry best practice guidelines, personal experience, and research findings
• Ability to define and execute best practices for email marketing throughout the customer journey
• Strong organizational skills and the ability to multi-task while managing expectations of numerous stakeholders
• Ideal candidate would have experience with email marketing in both B2B and B2C environments, and understand the tactical differences between marketing to each type of audience

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

The annual base salary for this role is listed below.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.