Lead Digital Acquisition

A career as a Lead Digital Acquisition in the Digital Marketing team at National Bank means acting as an expert and spokesperson for digital acquisition. This job allows you to have a positive impact on our organization through your extensive knowledge in performance and digital conversion.
Your role:

• Be the reference for the performance of digital acquisition of banking products and work with a matrix team on a weekly basis.
• Define the digital acquisition plan in line with business objectives, while considering profitability priorities.
• Initiate and lead digital strategies and initiatives related to priority metrics (KPIs).
• Manage the pace of digital acquisition objectives and identify necessary optimizations to achieve results.
• Communicate the performance of digital acquisitions to various executive forums and influence decisions and actions to be taken.
• Collaborate closely with the business line and various digital experts to maximize the achievement of digital business objectives.

Your team:
Within the Digital sector, you are part of a large team of 7 colleagues and report to the Senior Director, Digital Acquisition. Our team stands out for its ability to make data-driven decisions, its strategic contribution, and its collaboration. The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your profession and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, and coaching and mentoring support are available to you at all times.
Prerequisites:

• Bachelor's degree in business administration or a related field, and 5 years of experience in digital strategy.
• Demonstrated ability to increase digital acquisition volume.
• In-depth knowledge of various marketing levers and digital platforms.
• Analytical mindset focused on return on investment.
• Ability to simplify and synthesize information for executives.
• Excellent rigor.
• Outstanding leadership to influence and support various teams and partners

Your benefits In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.    * Health and wellness program, including many options * Flexible group insurance * Generous pension plan * Employee Share Ownership Plan * Employee and Family Assistance Program * Preferential banking services * Opportunities to get involved in community initiatives * Telemedicine service * Virtual sleep clinic    These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.   Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.   We're putting people first We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.     We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?    Come live your ambitions with us!