SEO Specialist

A career as an SEO Specialist in the informational websites team at National Bank means you will be responsible for optimizing and implementing a comprehensive organic search strategy, with a particular emphasis on technical performance. Your mission will be to enhance the visibility of our brand online and the public websites of the National Bank.

Your Job:

• Work closely with IT teams to ensure the optimization of our sites' performance through structure, internal linking, meta tags, keywords, etc.
• Develop and implement both on-site and off-site SEO strategies tailored to each customer segment (individuals, businesses, wealth management) to achieve the company's goals in terms of traffic, customer acquisition, and revenue growth.
• Proactively conduct regular SEO audits to identify issues and improvement opportunities.
• Create or participate in the development of performance reports for various audiences (technical team, digital strategists, management).
• Monitor ongoing projects with our internal and external partners.
• Monitor and analyze the positioning of our site and our competitors on search engines, considering the specifics of each market segment.
• Stay updated on the latest trends and best practices in SEO, especially with developments related to generative AI.

Your Team: 

As an SEO Specialist, you will report to the Senior Director of informational websites at National Bank. You will work closely with our senior SEO specialist and be part of a team of over 7 specialists who manage the informational websites of the National Bank.

Prerequisites:

• At least five years of relevant experience in SEO, IT, digital performance.
• Proven experience in successful SEO strategies, particularly within large companies or organizations.
• Excellent knowledge of SEO tools and techniques and analytical measurement.

Skills:

• Influential leadership and excellent team player.
• Ability to work with both business lines and technical teams.
• Ability to compile, synthesize, prioritize, and present complex data from various sources.
• Proficiency in English and French.
• Ability to prioritize effectively and quickly to maximize business value for the client and the organization.

Your benefits In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.    * Health and wellness program, including many options * Flexible group insurance * Generous pension plan * Employee Share Ownership Plan * Employee and Family Assistance Program * Preferential banking services * Opportunities to get involved in community initiatives * Telemedicine service * Virtual sleep clinic    These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.   Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.   We're putting people first We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.     We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?    Come live your ambitions with us!