Marketing Lead

In a world of possibilities, pursue one with endless opportunities. Imagine Next!

When it comes to what you want in your career, if you can imagine it, you can do it at Parsons. Imagine a career working with intelligent, diverse people sharing a common quest. Imagine a workplace where you can be yourself. Where you can thrive. Where you can find your next, right now. We’ve got what you’re looking for.

Job Description:

The Marketing Lead is responsible for developing and managing content for the Marigold website and social media platforms, ensuring accuracy and consistency. This role includes planning and producing blog posts, videos, and timelapse footage to engage the public and stakeholders. The Lead will coordinate stakeholder meetings, develop and maintain construction signage, manage the Construction Tool Kit, and oversee photography and video production. Strong communication skills, stakeholder engagement experience, and the ability to work under pressure are essential for success in this role.

What You'll Be Doing:

Digital media responsibilities

• Developing content for the Marigold website
• Updating website content as construction updates are made available to public
• Ensuring all content on website are accurate
• Frequent website reviews to check for broken links, formatting, and other inconsistencies
• Planning and writing blog posts for the project
• Sharing progress photos and videos on social media
• Planning and developing video material to be shared on social media platforms
• Coordinate social media post requests from subcontractors with City of Edmonton for approval
• Developing content for submission to community newsletters
• Monitor social media platforms over weekend
  Communications & Stakeholder Relations responsibilities

Stakeholder Meetings

• Plan, facilitate, and follow up on action items from stakeholder meetings.
• Invite the relevant technical personnel to meetings to address stakeholder concerns
• Construction Signage and Hoarding/Fencing Requirements
• Develop a signage and hoarding plan to design, construct, install, maintain, and update construction signage in collaboration with City of Edmonton
• Request quotes from vendors and set up relationship to print and produce scrim as required
• Work with business stakeholder to ensure their needs are met when determining location and design of signage
• Perform routine check-up and update any signage that is vandalized, damaged, or missing
• Distribute “open for business” and wayfinding signage to business stakeholders as requested
• Coordinate the designing, printing, and installation of decals on machinery & equipment

Construction Tool-Kit

• Update and maintain the Construction Tool Kit available to all business stakeholders to easily access project resources and information
• Maintain webpage on the website to house the construction tool kit
• Timelapse videos
• Work with vendor to order timelapse camera units and coordinate installation on site
• Ensure location of timelapse cameras capture construction site
• Create timelapse video and share on social media platforms and website

Progress Photos

• Photographic documentation of project activities, progress, and milestones to be captured by professional photographer
• Coordinate with professional photographer by providing shot list after identifying all current construction works to be captured
• Obtain photo release for all individuals in photo and video files
• Archive and share all progress photos on social media and with City of Edmonton

Video Production

• Annual construction season look-ahead and wrap-up videos to be scripted, planned and produced
• Coordinate with professional videographer to plan, film, edit, and create videos
• Videos are displayed at public events, citizen information sessions, etc.

What Required Skills You'll Bring:

• Post-secondary degree or diploma in Communications, Public Relations, or related discipline.
• Previous proven track record of successful community engagement.
• Superior communication skills across all platforms, software, and media. Excellent verbal, written and electronic communications ability and follow-up skills.
  Skills, Competencies, Attributes
• Ability to maintain poise and tact in extremely difficult or tense situations.
• Ability to listen, always engage and represent the project with professionalism.
• Ability to work outside of traditional work hours.

Minimum Clearance Required to Start:

Not Applicable/None

This position is part of our Critical Infrastructure team.

For more than 80 years, our experts have designed and delivered the critical infrastructure that connects and protects communities around the world. We work in collaborative teams, both within the company and with our partners and customers, to plan, design, build, and modernize infrastructure. We take special pride in projects and solutions that improve communities as well as people’s quality of life by promoting economic growth, enhancing mobility, and increasing sustainability and resiliency. Powered by our people, we provide the imagination necessary to support our customers’ visions-and to help them see what's next!

We value our employees and want our employees to take care of their overall wellbeing, which is why we offer best-in-class benefits such as health, vision, dental, employer paid provincial care premiums, Defined Contribution Pension Plan (DCPP), Tax-Free Savings Account (TFSA), Registered Retirement Savings Plan (RRSP), life insurance, paid time off, sick leave, all province observed holidays off, and gym membership discounts to fit your busy lifestyle!

Parsons is an equal opportunity employer committed to diversity, equity, inclusion, and accessibility in the workplace. Parsons equally employs representation at all job levels for indigenous peoples, women, individuals with disabilities, and visible minorities.

We truly invest and care about our employee’s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest-APPLY TODAY!

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