Manager, Marketing

About RBCx

RBCx pursues big, bold ideas and leverages RBCs extensive experience, networks, and capital to help shape whats next. Our four pillars Banking, Capital, Platform, and Ventures combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isnt just a place to work but a place to belong.

What is the opportunity?

This role is a unique hybrid of business and technical leader that operates as a subject matter expert with a specialized focus on Search Engine Optimization to support our banking and venture teams.

You will act as a liaison between various technical and non-technical stakeholders to design and deliver high-quality, scalable SEO solutions. You must consistently display thought leadership, technical expertise, and the ability to manage cross-functional teams from project inception to completion.

You will report to Senior Manager Marketing Technologies and deliver a high level of business performance, employee engagement, and drive sustainable value creation for the organization and our venture teams.

What will you do?

• Provide SEO expertise to venture teams, including guidance on keyword research, content optimization, and backlink strategies.

• Ensure SEO strategies align with development processes and work closely with developers on site optimization and technical fixes.

• Manage and cultivate assigned relationships, expertly balancing stakeholder expectations and objectives with optimal, scalable solutions.

• Provide technical SEO expertise for internal partners such as assisting with site migrations, updating sitemaps, and implementing changes related to Core Web Vitals.

• Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution.

• Conduct SEO audits and recommend optimizations for web pages, blogs, and other
  digital assets.

• Leverage Conductor to perform keyword research, competitive analysis, and performance tracking.

• Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions.

• Collaborate on the creation of dashboards and reporting to track and communicate SEO performance.

What do you need to succeed?
Must-have

• 4+ years in SEO and digital marketing.

• Proficiency in SEO tools (e.g., Conductor, Google Search Console, SEMrush, Ahrefs).

• Familiarity with HTML, CSS, and JavaScript as it relates to SEO.

• Strong analytical skills and ability to translate data into actionable insights.

• Understanding of Core Web Vitals and web performance optimization techniques.

• Experience with local SEO and/or international SEO., including managing SEO strategies in multi-language or multi-region contexts.

Nice to Have

• Knowledge of website development processes and content management systems (e.g., WordPress, HubSpot). Familiarity with paid search campaigns and how they complement organic strategies.

• Experience with creating and optimizing content for current trends and limitations in AI, LLM generated content, voice search and structured data (e.g., schema markup).

• Familiarity with log file analysis to understand search engine crawling behavior.

• Experience with API integrations for SEO tools or data automation.

• Knowledge of SEO implications in site migrations and redesigns.

• Familiarity with data visualization tools such as Tableau or Power BI.

Whats in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunities to work on innovative projects with venture teams

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team

• Flexible work/life balance options

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Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above