Senior Manager, Editorial & Content

What is the opportunity?

As part of the Marketing & Brand team, the Senior Manager, Editorial & Content is responsible for developing and overseeing the thought leadership strategy for RBC Investor Services (RBCIS). This includes developing and managing our editorial calendar and leading the development of all thought leadership content from ideation to launch and distribution.

What will you do?

• Lead in the development of all thought leadership content from ideation, research, writing and to launch and distribution
• Ensure content conveys a point of view and adheres to all approval processes
• Monitor metrics to evaluate the effectiveness of our thought leadership approach and ensuring data is used to inform our evolving strategy
• Develop thought leadership standards and best practices, including the consistent use of different formats and our brand tone of voice
• Act as the internal subject matter expert for writing best practices and standards and reviewing other content
• Maintain strong collaborative relationships with key internal stakeholders both within the Investor Services business and the broader RBC enterprise
• Manage external vendor relationships, as required, to develop and execute impactful strategies and tactics
• Monitor marketing trends and strategies to ensure we are employing the most advanced and effective practices available

What do you need to succeed?

Must-have

• Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
• 7+ years of extensive experience providing strategic marketing and communications advice, content development and project management
• Experience and/or familiarity in the financial services industry and with B2B marketing
• Experience managing projects and working with executive stakeholders
• Sound judgement and critical thinking; ability to work independently and with tight deadlines; team oriented and collaborative

Nice-to-have

• Experience and/or familiarity with asset servicing and asset management

Whats in it for you?

We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation
• Approachable and caring leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team that prioritizes employee well-being and work-life balance (burnout is not in our vocabulary)
• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above