Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Overview:The Sr Manager of Email and Creative Services’s core responsibility is to develop and lead the email program along with Home Depot Canada’s internal creative team. This person will work closely with partners in Marketing, eCommerce, and the Personalization team and will be charged with ensuring processes, technology and associates continue to grow our internal owned channel capabilities and effectiveness.
Overview
Key Responsibilities:
Team Leadership & Development
Lead and mentor a team of over 20 associates including managers email specialists, creative designers, and developers fostering a collaborative environment that encourages innovation and professional growth.
Strategic Direction
Develop, communicate and deliver a 3 year email, creative and technology strategic roadmap to ensure that Home Depot’s owned channels continue to evolve along with the needs of our customers and business.
Partnering
Fosters and maintains positive relationships with partners such as Marketing, Technology, UX, Personalization and Product Management
Ensure cohesive messaging and branding across all customer touchpoints, enhancing the overall customer experience.
Campaign Delivery
Oversee the end-to-end process of owned channel campaigns, including planning, execution, testing, and analysis, ensuring optimal performance and adherence to best practices
Creative Direction
Oversee the design and development of visually compelling email & web content, ensuring it adheres to brand guidelines and resonates with target audiences.
Automation and Segmentation
Implement and optimize email automation workflows and audience segmentation strategies to deliver personalized content and enhance customer engagement.
Compliance and Best Practices
Ensure all experiences comply with industry regulations (e.g., GDPR, CAN-SPAM) and best practices, minimizing risks and protecting customer data.
Competencies:
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Customer Focus
Skills:
Email Marketing Expertise: In-depth knowledge of email marketing strategies, tools, and best practices.
Creative Design Skills: Ability to guide and critique creative design, ensuring alignment with brand standards and campaign goals.
Analytical Skills: Proficiency in analyzing data and metrics to drive decisions and optimize campaigns.
Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.
Leadership and Team Management: Experience in leading and developing a diverse team, fostering collaboration and innovation.
Technical Proficiency: Familiarity with email marketing platforms (e.g., Mailchimp, Salesforce) and marketing automation tools.
Communication Skills: Excellent verbal and written communication skills to convey ideas clearly to stakeholders and team members.
Customer Focus: Ability to understand customer needs and preferences, tailoring content and strategies accordingly.
Problem-Solving Skills: Strong ability to identify challenges and develop effective solutions quickly.
Adaptability: Flexibility to adapt to evolving market trends and technology changes in the email marketing landscape.
Direct Manager/Direct Reports:
Director of Digital User Experience
Travel Requirements:
Limited - generally limited to the GTA stores and Innovation Centre
Physical Requirements:
Extended Sitting
Hybrid Work:
In Person - 3 days per week
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education:
University/College degree in a related area of study, or equivalent experience.
Minimum Years of Work Experience:
5-8
Minimum Leadership Experience:
3
Certifications:
Certification
Other Requirements/Assets:
Experience with Salesforce Marketing Cloud, Adobe AEM preferred but not required
Read more
Position Overview:The Sr Manager of Email and Creative Services’s core responsibility is to develop and lead the email program along with Home Depot Canada’s internal creative team. This person will work closely with partners in Marketing, eCommerce, and the Personalization team and will be charged with ensuring processes, technology and associates continue to grow our internal owned channel capabilities and effectiveness.
Overview
Key Responsibilities:
Team Leadership & Development
Lead and mentor a team of over 20 associates including managers email specialists, creative designers, and developers fostering a collaborative environment that encourages innovation and professional growth.
Strategic Direction
Develop, communicate and deliver a 3 year email, creative and technology strategic roadmap to ensure that Home Depot’s owned channels continue to evolve along with the needs of our customers and business.
Partnering
Fosters and maintains positive relationships with partners such as Marketing, Technology, UX, Personalization and Product Management
Ensure cohesive messaging and branding across all customer touchpoints, enhancing the overall customer experience.
Campaign Delivery
Oversee the end-to-end process of owned channel campaigns, including planning, execution, testing, and analysis, ensuring optimal performance and adherence to best practices
Creative Direction
Oversee the design and development of visually compelling email & web content, ensuring it adheres to brand guidelines and resonates with target audiences.
Automation and Segmentation
Implement and optimize email automation workflows and audience segmentation strategies to deliver personalized content and enhance customer engagement.
Compliance and Best Practices
Ensure all experiences comply with industry regulations (e.g., GDPR, CAN-SPAM) and best practices, minimizing risks and protecting customer data.
Competencies:
Collaborates
Action Oriented
Drives Results
Communicates Effectively
Plans and Aligns
Customer Focus
Skills:
Email Marketing Expertise: In-depth knowledge of email marketing strategies, tools, and best practices.
Creative Design Skills: Ability to guide and critique creative design, ensuring alignment with brand standards and campaign goals.
Analytical Skills: Proficiency in analyzing data and metrics to drive decisions and optimize campaigns.
Project Management: Strong organizational skills to manage multiple projects and deadlines effectively.
Leadership and Team Management: Experience in leading and developing a diverse team, fostering collaboration and innovation.
Technical Proficiency: Familiarity with email marketing platforms (e.g., Mailchimp, Salesforce) and marketing automation tools.
Communication Skills: Excellent verbal and written communication skills to convey ideas clearly to stakeholders and team members.
Customer Focus: Ability to understand customer needs and preferences, tailoring content and strategies accordingly.
Problem-Solving Skills: Strong ability to identify challenges and develop effective solutions quickly.
Adaptability: Flexibility to adapt to evolving market trends and technology changes in the email marketing landscape.
Direct Manager/Direct Reports:
Director of Digital User Experience
Travel Requirements:
Limited - generally limited to the GTA stores and Innovation Centre
Physical Requirements:
Extended Sitting
Hybrid Work:
In Person - 3 days per week
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education:
University/College degree in a related area of study, or equivalent experience.
Minimum Years of Work Experience:
5-8
Minimum Leadership Experience:
3
Certifications:
Certification
Other Requirements/Assets:
Experience with Salesforce Marketing Cloud, Adobe AEM preferred but not required
