Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
The Senior Marketing Specialist for our brand portfolio is a champion for our customers. They are responsible for supporting overarching strategic brand frameworks that influence and guide key marketing campaigns. They will help lead marketing initiatives for a broad range of brand concepts and campaigns for our Pro and DIY customers that build brand awareness, improve perception, and build loyalty. They will implement integrated customer-first marketing strategies for the business across paid, owned and earned channels, and will coordinate campaign details across various internal partners to ensure a seamless end to end campaign execution across all channels, providing regular recommendations and updates to their key partners to ensure visibility and alignment.
Key Responsibilities:
Planning and Execution
• Provide planning support for the marketing manager as it pertains to key marketing campaigns
• Lead detailed implementation and communication of brand specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
• Act as the main point of contact for all brand-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
• Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
• Be agile and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
• Update and maintain brand marketing calendar and supporting materials
• Champion The Home Depot brand values across all marketing content and communications
• Support additional projects for the marketing team as required
Customer Focus & Performance Management
• Keep track of competitor and market trends
• Become knowledgeable in the industry, business, culture and customer
• Evaluate effectiveness of marketing executions by reviewing results and applying learnings
Collaboration & Building Relationships
• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
• Engage with peers and partners to foster different perspectives and collaboration
Competencies:
• Action Oriented
• Collaborative
• Customer Focused
• Communicates Effectively
• Ensures Accountability
Skills:
• Strong Communication Skills: Effectively communicates and coordinates across various teams.
• Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
• Customer-Centric: Provides insightful feedback to enhance customer campaigns.
• Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
• Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
• Driven & Engaged: Results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
• Reports to the Marketing Manager, Brand
Travel Requirements:
• Travel to Store Support Centre for Hybrid days
• Conduct store walks as needed (Home Depot, Competitors and non-Competitors)
Physical Requirements:
• Extended Sitting
Hybrid Work:
• Hybrid
Working Conditions:
• Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
• Working in stores and/or the Innovation Center
• Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
• Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
• Minimum 3+ years of previous marketing experience in a relevant role
Minimum Leadership Experience:
• N/A
Certifications:
• None
Other Requirements/Assets:
• Advanced capability in MS PowerPoint, Excel, Word, Outlook
• Bilingual (English/French) will be considered an asset
Read more
The Senior Marketing Specialist for our brand portfolio is a champion for our customers. They are responsible for supporting overarching strategic brand frameworks that influence and guide key marketing campaigns. They will help lead marketing initiatives for a broad range of brand concepts and campaigns for our Pro and DIY customers that build brand awareness, improve perception, and build loyalty. They will implement integrated customer-first marketing strategies for the business across paid, owned and earned channels, and will coordinate campaign details across various internal partners to ensure a seamless end to end campaign execution across all channels, providing regular recommendations and updates to their key partners to ensure visibility and alignment.
Key Responsibilities:
Planning and Execution
• Provide planning support for the marketing manager as it pertains to key marketing campaigns
• Lead detailed implementation and communication of brand specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
• Act as the main point of contact for all brand-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
• Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
• Be agile and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
• Update and maintain brand marketing calendar and supporting materials
• Champion The Home Depot brand values across all marketing content and communications
• Support additional projects for the marketing team as required
Customer Focus & Performance Management
• Keep track of competitor and market trends
• Become knowledgeable in the industry, business, culture and customer
• Evaluate effectiveness of marketing executions by reviewing results and applying learnings
Collaboration & Building Relationships
• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
• Engage with peers and partners to foster different perspectives and collaboration
Competencies:
• Action Oriented
• Collaborative
• Customer Focused
• Communicates Effectively
• Ensures Accountability
Skills:
• Strong Communication Skills: Effectively communicates and coordinates across various teams.
• Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
• Customer-Centric: Provides insightful feedback to enhance customer campaigns.
• Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
• Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
• Driven & Engaged: Results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
• Reports to the Marketing Manager, Brand
Travel Requirements:
• Travel to Store Support Centre for Hybrid days
• Conduct store walks as needed (Home Depot, Competitors and non-Competitors)
Physical Requirements:
• Extended Sitting
Hybrid Work:
• Hybrid
Working Conditions:
• Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
• Working in stores and/or the Innovation Center
• Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
• Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
• Minimum 3+ years of previous marketing experience in a relevant role
Minimum Leadership Experience:
• N/A
Certifications:
• None
Other Requirements/Assets:
• Advanced capability in MS PowerPoint, Excel, Word, Outlook
• Bilingual (English/French) will be considered an asset
