Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
The Senior Marketing Specialist for our Kitchen & Bath portfolio is a champion for our customers, and increasingly our Pro. They will help lead and implement integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our Pro, DIY and DIFM customers to take on and complete their home improvement projects. They are responsible for coordinating campaign details across various internal marketing, merchandising and other cross-functional partners to ensure a seamless end-to-end campaign execution across all channels, providing regular recommendations and updates to their 360 businesses to ensure visibility and alignment.
Key Responsibilities:
Planning and Execution
Executing against category marketing strategies as established by the marketing manager
Provide planning support for the marketing manager as it pertains to key marketing campaigns
Lead detailed implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
Act as the main point of contact for all category-specific advertising production consisting of briefing campaign details, creative proofing and approvals among various other day-to-day responsibilities.
Responsible for end-to-end execution of integrated marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
Be agile and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
Update and maintain departmental marketing calendar and supporting materials
Champion The Home Depot brand values across all marketing content and communications
Support additional projects for the marketing team as required
Customer Focus & Performance Management
Keep track of competitor and market trends
Become knowledgeable in the industry, business, culture and customer
Evaluate effectiveness of marketing executions by reviewing results and applying learnings
Collaboration & Building Relationships
Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
Engage with peers and partners to foster different perspectives and collaboration
Competencies:
Action Oriented
Collaborative
Customer Focused
Communicates Effectively
Ensures Accountability
Skills:
Strong Communication Skills: Effectively communicates and coordinates across various teams.
Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
Analytical: Ability to ground recommendations and action in substantiated data.
Customer-Centric: Provides insightful feedback to enhance customer campaigns.
Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
Driven & Engaged: Results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
Reports to the Marketing Manager, Merch Marketing (Décor)
Travel Requirements:
Travel to Store Support Centre for Hybrid days
Attend store walks as needed (Home Depot, Competitors and non-Competitors)
Physical Requirements:
Extended Sitting
Hybrid Work:
Hybrid
Working Conditions:
Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
Working in stores and/or the Innovation Center
Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
Minimum 3+ years of previous marketing experience in a relevant role
Minimum Leadership Experience:
N/A
Certifications:
None
Other Requirements/Assets:
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Experience using data visualization tools (Tableau) will be considered an asset
Bilingual (English/French) will be considered an asset
Read more
The Senior Marketing Specialist for our Kitchen & Bath portfolio is a champion for our customers, and increasingly our Pro. They will help lead and implement integrated customer-first marketing strategies for the business across paid, owned and earned channels to help empower our Pro, DIY and DIFM customers to take on and complete their home improvement projects. They are responsible for coordinating campaign details across various internal marketing, merchandising and other cross-functional partners to ensure a seamless end-to-end campaign execution across all channels, providing regular recommendations and updates to their 360 businesses to ensure visibility and alignment.
Key Responsibilities:
Planning and Execution
Executing against category marketing strategies as established by the marketing manager
Provide planning support for the marketing manager as it pertains to key marketing campaigns
Lead detailed implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
Act as the main point of contact for all category-specific advertising production consisting of briefing campaign details, creative proofing and approvals among various other day-to-day responsibilities.
Responsible for end-to-end execution of integrated marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
Be agile and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
Update and maintain departmental marketing calendar and supporting materials
Champion The Home Depot brand values across all marketing content and communications
Support additional projects for the marketing team as required
Customer Focus & Performance Management
Keep track of competitor and market trends
Become knowledgeable in the industry, business, culture and customer
Evaluate effectiveness of marketing executions by reviewing results and applying learnings
Collaboration & Building Relationships
Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
Engage with peers and partners to foster different perspectives and collaboration
Competencies:
Action Oriented
Collaborative
Customer Focused
Communicates Effectively
Ensures Accountability
Skills:
Strong Communication Skills: Effectively communicates and coordinates across various teams.
Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
Analytical: Ability to ground recommendations and action in substantiated data.
Customer-Centric: Provides insightful feedback to enhance customer campaigns.
Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
Driven & Engaged: Results-oriented and committed to continuous improvement.
Direct Manager/Direct Reports:
Reports to the Marketing Manager, Merch Marketing (Décor)
Travel Requirements:
Travel to Store Support Centre for Hybrid days
Attend store walks as needed (Home Depot, Competitors and non-Competitors)
Physical Requirements:
Extended Sitting
Hybrid Work:
Hybrid
Working Conditions:
Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
Working in stores and/or the Innovation Center
Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)
Minimum Education:
Undergraduate degree or college diploma preferably in business or marketing
Minimum Years of Work Experience:
Minimum 3+ years of previous marketing experience in a relevant role
Minimum Leadership Experience:
N/A
Certifications:
None
Other Requirements/Assets:
Advanced capability in MS PowerPoint, Excel, Word, Outlook
Experience using data visualization tools (Tableau) will be considered an asset
Bilingual (English/French) will be considered an asset
