Content Marketing

About Waste Robotics:

At Waste Robotics, we're at the forefront of innovation in waste management and automation technology. Our commitment to sustainable practices and cutting-edge robotics and machine learning is reshaping the industry. Join us in making a significant impact on the environment and the future of waste management.

Position Overview:

We are seeking a dynamic Content Marketing Specialist with a flair for creativity and a passion for transformative technology. This role requires a blend of marketing savvy and technical expertise, ideally suited for a candidate who thrives in a fast-paced, innovative environment.

Key Responsibilities:

• Develop and execute content marketing strategies to enhance brand awareness and lead generation.
• Create engaging content for various platforms including our website, social media, and email campaigns.
• Utilize HubSpot for marketing automation and analytics.
• Design compelling visuals and layouts using Canva.
• Manage and update website content via WordPress.
• Manage and update Waste Robotics’ LinkedIn Page.
• Collaborate with sales and marketing teams to develop targeted content that supports the sales cycle and marketing funnels.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience.
• Support public relations campaigns.

Qualifications:

• 2-3 years of experience in a similar content marketing role.
• Proficient in HubSpot, Canva, and WordPress, Office Suite and MS Teams.
• Strong written communication skills in both French and English.

• Understanding of the sales cycle, marketing funnels, and customer nurturing strategies.
• Business acumen with the ability to align content with broader business objectives.
• Degree in marketing, Communications, or a related field.

Preferred (But Not Required):

• Experience in waste management, robotics, or machine learning.
• Familiarity with SEO principles and content optimization.
• Adobe Suite (Photoshop, Illustrator, InDesign, Premiere Pro).

What We Offer:

• A role where your contributions directly impact the environment and technological innovation.
• A collaborative and inclusive work environment.
• Opportunities for professional growth and development.