Marketing Specialist

Marketing Specialist, Lifecycle Marketing

Find Your Limitless with Reliance

By joining Reliance as a Marketing Specialist, you’ll become an important team member and will be provided with the tools you need to succeed. The Customer Lifecycle Marketing Specialist will be responsible for day-to-day email operations to meet business objectives such as lead generation marketing efforts. The position will assist in leading the email marketing strategy and tactics to deliver timely and relevant communications to the customer base throughout the customer lifecycle. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth, and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless - join us!

What will you do?

• Learn and grow as an important part of a team that cares about Reliance and its customers.

• Stay current on trends and best practices in lifecycle and channel marketing, advising team and implementing these accordingly
• Maintain in depth knowledge of CRM - including experience developing a robust customer lifecycle map, defining customer segments, and accelerating growth among current customer base - across email marketing, SMS, and analytics

• Maintain in-depth knowledge of Reliance, including our product category knowledge and our competitive landscape.
• Create/ Develop and manage a detailed email calendar
• Create hands on content for Reliance email and SMS, through copywriting
• Work hands-on to develop and deploying emails within Salesforce Marketing Cloud
• Identify areas of improvement to better drive customer conversion into leads
• Compile weekly status reports to deliver to broader marketing team
• Support Ad-hoc project work with our finance, IT, HR, and other marketing initiatives
• Design and execute an A/B testing agenda to understand and enhance marketing effectiveness

• Ongoing monitoring, tracking, and analyzing delivery of plans and objectives for business to ensure effectiveness; working with the agency and analyst to produce reports, identifying opportunities, tracking efficiencies, and providing input into analysis and recommendations for planning and programs
• Work with key stakeholders, to ensure detailed KPI tracking is implemented for every campaign, ensuring that web, organic social, paid media, and CRM are working together to track conversions, funnels, and goals/objectives

What do we offer?

• The tools you need to succeed
• A successful and knowledgeable team to be part of and learn from

• A great benefits plan for you / your family
• Career paths so you can advance in the company
• A variety of perks for high-performing Team Members including the chance to win and be part of our annual President’s Club trip to a tropical destination
• And award-winning and one of Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team

What do you bring?

• A growth mindset: above all else, we’re looking for people who are dependable, ambitious and want to grow with Reliance
• Completion of a degree in a related field
• Minimum 2-3 years of related experience
• Knowledge of legal and regulatory requirements relating to social media and web communications, including privacy legislation
• Experience with CRM platforms, salesforce, email deployment tools, html coding and google analytics preferred
• Knowledge of email and web best practice
• Excellent Interpersonal and oral/written communication skills to develop, coordinate, and execute emails
• Ad Agency experience is an asset

Why Reliance?
Reliance is the industry leader in providing home comfort solutions and we do just that in over 2 million customer homes across North America. Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Reliance is a $1 Billion business with 2,600 team members and we’re growing! We’re proud to be recognized as one of Canada’s 10 Most Admired Corporate Cultures. It's our team members and their relentless focus on the business, each other, and our customers that makes us great.

Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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