Marketing Specialist

Find Your Limitless with Reliance

By joining Reliance as a Marketing Specialist you’ll become an important Team Member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless - join us!

What do we offer?

• The tools you need to succeed - including the tools for the job as well as training and development programs
• A successful and knowledgeable team to be part of and learn from
• Competitive base pay plus the ability to earn more tied to your success - the only limit is your potential

• A great benefits plan for you / your family
• Career paths so you can advance in the company.
• Awarded Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team

What will you do?

• Develop and implement high-impact paid search strategies across Google Ads, Bing Ads, and other platforms, focusing on ROI, lead generation, and overall digital performance.
• Design and execute targeted social media, YouTube, and digital awareness campaigns to enhance brand visibility, reach broad audiences, and drive engagement.
• Oversee and optimize large-scale campaigns to achieve monthly and quarterly KPIs, including Lead Volumes, CPL, CPA, Impression Share, Impressions, and Reach.
• Conduct in-depth keyword research, craft compelling ad copy, and ensure alignment with marketing goals, offers, and initiatives.
• Develop bidding strategies to maximize ROAS within campaign budgets, managing complex budgets across multiple markets and lines of business.
• Partner with SEO, website, analytics, and product teams to align paid and organic search strategies and ensure cohesive digital marketing efforts.
• Utilize tools like Google Analytics and CRM platforms to track campaign performance, generate insightful reports, and provide actionable recommendations to stakeholders.
• Implement a continuous testing framework for ad creatives, landing pages, and bidding strategies to drive ongoing campaign improvement.
• Stay abreast of industry trends, algorithm changes, and competitive landscapes to maintain cutting-edge and effective campaigns.

What do you bring?

• Bachelor’s degree in marketing, Business, or a related field.
• 3+ years of experience managing paid search and digital campaigns, with a demonstrable track record of driving growth and optimizing performance.
• Expertise in Google Ads (all formats), Meta Ads, and other similar platforms.
• Strong analytical skills with experience in KPI tracking, reporting, and budget management.
• Experience working with CRM platforms and marketing automation tools.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and present findings to leadership.
• Strong organizational and project management skills with meticulous attention to detail.
• Preferred Qualifications:
• Experience in the HVAC or home services industry is highly desirable.
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing tools are a plus
  

Why Reliance?
As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.

Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For more information, please visit www.reliancehomecomfort.com.