Int E-mail Marketing and Content Writer to develop email nurturing campaigns to promote the clients products and services

Our valued client is looking for an Int E-mail Marketing and Content Writer to develop email nurturing campaigns to promote the clients products and services

initial 1 year contract, hybrid in Ottawa

Responsibilities:

• Develop, write, and edit copy for a variety of different marketing campaigns, including email campaigns, landing pages, newsletters etc.

• Develop, write, and edit email copy for lead generation campaigns.

• Develop, write, and edit email copy for nurturing workflows across the entire customer journey from acquisition, conversion, and retention.

• Leverage AI to generate copy, suggest campaign approaches and optimize approach to emails and email workflows.

• Develop, write, and edit email copy using personalization, segmentation, and other writing techniques based on the targeted audience.

• Edit, test, and proofread copy for all campaigns, including other team members’ work.

• Applies the brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.

• Work with stakeholders across the corporation to understand the problem they are trying to solve in order to develop and source content for email campaigns.

• Works with our translation department to request and review French.

• Work with other teams as required to acquire and analyze data and produce short-term and long-term trend and success reports.

Must Have Skills:

• Experience writing and editing marketing communication copy and digital storytelling, ideally for email and web, for B2B customers and prospects for financial products and services.
• Email automation experience using Eloqua, Marketo, Salesforce, or other email automation and CRM platforms
• Experience using generative AI to creation of emails and email workflows
• A comprehensive understanding of Canadian Anti Spam Legislation (CASL)
• Strong, sharp, and personable writing style and a keen understanding of how to craft copy that moves people to act, and what actions will achieve the right impact at the right time.
• Knowledge of email marketing best practices and experience drafting content and copy for email campaigns with personalization and segmented audiences in mind.

Nice to Have Skills:

• Experience working in an Agile Marketing environment
• The ability to write in both of Canada’s official languages.
• B2B/Financial services marketing experience
• Knowledge of front-end web development for email.
• Familiarity with web analytics platforms, variable testing, tracking codes, parameters, and their relationship to databases.