Int. Digital Marketing Specialist to support in delivering strategies for the Investment LOB for a large banking client - 68677

Int. Digital Marketing Specialist to support in delivering strategies for the Investment LOB for a large banking client - 68677

Duration: 10 months (possibility of extension or conversion)

Location: Downtown Toronto (Hybrid)

Must Have Skills:

• 3 years of previous marketing experience
• Advanced knowledge of digital marketing strategies and traditional marketing
• Experience with Google Analytics, Adobe Analytics
• In-depth knowledge of the Internet and current advancements in web technologies

Nice to Have Skills:

• Partner management and negotiation skills
• Financial Services industry experience
• Undergraduate degree would be an asset

Job Responsibilities:

• Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the Investments Line of Business.
• Report to Senior Manager for input and sign off of new initiatives/plans.
• Work with all LOB groups to maximize online opportunities and to ensure business needs are being met.
• Develop strategic plans for acquiring and retaining online customers
• Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics.
• Measure project and campaign performance.
• Develop plans to evaluate effectiveness of enterprise initiatives.
• Design innovative project ideas that drive customer retention and acquisition.
• Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise