Int. Manager to support Customer Segments (Students) for a large banking client - 72222

Int. Manager to support Customer Segments (Students) for a large banking client - 72222

Line of Business: Retail Banking

Duration: 2 years

Location: Downtown Toronto - Hybrid (Must work from office on Tuesdays & Thursdays)

The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated growth of the priority Students segment.

You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution - partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will be required to work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics and Frontline to bring the segment’s value proposition to life.

Must Have Skills:

• Minimum 3-5 years of relevant Customer Segments, Strategy, Partnership roles

• Demonstrable track record of negotiating and closing partnership deals in a customer/partner facing role preferred

• Strong commercial awareness with the ability to identify and develop opportunities

• Advanced PowerPoint and Excel skills

• Experience in developing and executing customer strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders

• Experience with customer segmentation, customer intelligence and market research

• Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics

• Ability to impact, influence and lead diverse and cross functional groups; experienced change agent

• Financial Industry Exp

Nice To Have Skills:

• Excellent relationship development and management skills

• Experience in retail banking industry

• Ability to prioritize and manage multiple assignments simultaneously

• Undergraduate Degree

• Results oriented, driven, and self-motivated with a commitment to excellence

Responsibilities:

• Developing strategies for partnership growth and integration with colleges & universities to acquire new Students

• Managing and enhancing relationships with existing partners

• Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation

• Overseeing partnership performance and ensuring alignment with business goals

• Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind

• Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.

• Partner with Marketing, Customer analytics, Digital and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Students conversion, product adoption, retention, and cross-sell

• Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy

• Effectively translate analytics into meaningful customer insights and actionable recommendations

• Performance monitoring including Forecast results from various tactics and advocate for resource prioritization

• Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationships

• Drive continued innovation in evolving the segment program

• Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders