Int. Marketing Manager to support Model Marketplace growth for a large banking client - 72188

Int. Marketing Manager to support Model Marketplace growth for a large banking client - 72188

Line of Business: Investorline - Marketing

Duration: 12 months (possibility of extension)

Location: Downtown Toronto: Hybrid. 2 days in office

Job Description

The primary objective of the Marketing Manager supporting Model Marketplace is to build awareness and grow client adoption and assets for the Model Marketplace product, working closely with internal marketing teams, external agencies, GAM and InvestorLine lines of business, sales, digital, and other internal teams.

The Marketing Manager will be accountable for delivering financial and growth outcomes for Model Marketplace. This role will define and own the marketing growth strategy for Model Marketplace, including the audience and activation strategy of existing clients. The Marketing Manager will lead marketing workstreams in support of the Go-To-Market strategy and product launch. They will develop and manage BAU programs and marketing strategies after product launch. The successful candidate will require strong competency in strategy, product marketing, go-to-market activations and understanding of online consumer marketplaces.

Key Accountabilities

• 3-5 years of experience in product launch and go-to-market strategy.

• 3-5 years of creative and media planning.

• Content strategy, curation and execution.

• Product growth and customer acquisition.

• Campaign management.

Nice To Haves:

• Previous banking

• Bachelors - preferably in Marketing, Business Admin but not limited to