Intermediate Content Writer/Editor to Build and maintain core knowledge of The Bank's digital platforms and channels- 81711-1

Position Title: Content editor

Line of Business: Enterprise Digital

Contract Duration: 6 months

Extension/FTE: possibly for both extension and conversion to FTE

Remote/Hybrid: Hybrid - 1 day a week Wednesday, 3rd Friday of every month.

Location Address: 81 Bay 14th Floor

Responsibilities:

As a Digital Content Writer (Content Designer), you’re responsible for writing, editing and proofreading copy for our public-facing channels. Working with our cross-disciplinary design teams, you’ll develop innovative content that delivers a best-in-class user experience. You’ll connect with our clients through a brand personality that's trustworthy, helpful and friendly. And you’ll bring it to life with human-centric copy that leverages a deep understanding of strategic insights, business goals and user needs. Through the language you choose and the stories you tell, you’ll move the dial on site-wide enhancements one word, one page and one project at a time.

Your primary responsibility is to follow, create and maintain editorial standards, ensuring fully optimized content is on brand, meets user and business goals and maintains a consistent voice and tone. You’ll deliver cohesive and compelling copy that communicates the core value of our products and services, while applying SEO tactics to increase site visibility, click-throughs, authority, engagement and sales. Your knowledge of accessibility best practices and inclusive writing principles will help make our audience feel welcomed and valued.

A degree in English, Marketing, Journalism or Technical Writing (or equivalent work experience) and English language proficiency are critical to the role, along with flexibility, strong attention to detail and exceptional interpersonal skills. You must be able to meet tight timelines, embrace new technologies and adapt quickly to change. If you’re a dynamic, self-motivated professional with 3 or more years (5 or more years for senior) of digital writing and editing experience for a variety of platforms, we want to hear from you.

What you’ll be doing

Research:

· Support projects in their initial phase, conducting content strategy tasks and UX research as needed; this includes competitive research, content inventories, drafting usability questions and wire frame copy, and more

Content creation:

· Manage all facets of the editorial process throughout a project's lifecycle, which includes supporting French translation

· Write, edit and proofread original (and supplied) copy, ensuring it’s accurate, on brand and meets business objectives

· Ensure content meets the Bank's style/brand, voice/tone and quality standards; copy must be clear, concise, conversational, follows accessibility requirements and the principles of plain language, is searchable and works for all channels and viewports

· Conduct content walkthroughs with project teams and external stakeholders, such as business and marketing teams, regulatory groups and Legal

· Proactively move pages through the editorial workflow, addressing questions and feedback, collecting signoffs, authoring in our CMS and more; follow version controls for content within copy decks

· Contribute to style guide reviews/updates, and proactively work to maintain style/brand, voice/tone and quality standards amongst greater content team (senior content designer)

· Demonstrate initiative and expertise to proactively drive site-wide enhancements outside of regular project work (senior content designer)

Subject matter expert and training:

· Remain current on emerging web technologies, accessibility standards, mobile applications and SEO

· Build and maintain core knowledge of The Bank's digital platforms and channels

· Help onboard and train others on Editorial workflow, content creation and CMS authoring guidelines

· Review copy decks to ensure we maintain a consistent voice and tone throughout our properties (senior content designer)

Relationships and audience:

· Foster collaborative relationships with stakeholders, always advocating for good content

· Collaborate with others to deliver sound content that meet business objectives and user needs

· Understand business strategies and audiences to ensure content alignment; determine the messaging needed to support initiatives

· Work with UX and visual design teams to develop innovative content and deliver a best-in-class client experience

Must haves:

• 3+ years of previous experience - content editor /content design/UX writing/digital marketing/editorial environment

• Excellent working knowledge of CP Style

• Experience writing marketing type content, writing for web and/or digital properties

Nice to have:

• Previous banking experience

• Experience with AEM or similar CMS

• Familiarity with enterprise project methodologies and publishing/workflow tools

• Previous experience working with cross-disciplinary teams of UX and Creative Designers, Content Strategists, Product Design Leads and more

• Familiarity with the principles of content strategy and inclusive writing

• Familiarity with WCAG 2.0 Accessibility Standards and plain language principles

• Working knowledge of SEO and user experience

• Jira/Confluence

Education and Certifications: Degree in English, Marketing, Journalism or Technical Writing with strong language skills (or equivalent work experience)