Junior Marketing Analyst to provide ongoing and ad-hoc analytical support for credit card acquisition and retention campaigns and programs - 85754-1

Junior Marketing Analyst to provide ongoing and ad-hoc analytical support for credit card acquisition and retention campaigns and programs - 85754-1

Line of Business: Digital and Direct Marketing

Target Start Date: March 17th, 2025

Duration: 12 Months

Remote/Hybrid: Hybrid - In office on Thursdays

Office Location: Downtown Toronto (Financial District)

Work Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to Friday Some flexibility in start time if the resource requires it on occasion, however the standard is 9 - 5.

Interview Process: 1st round will be with the manager and the 2nd round with the Sr. Director. The manager may look to have a Cards partner join the interview, depending on availability. Manager will focus on reviewing previous experience.

Team Size? The group consists of 20 people currently. The team is supportive, there is always someone available to help. The team communicates regularly and is in constant communication with their many business partners across the bank.

Who Will the Candidate Be Working with on a Daily Basis? Cards business partners, Marketing business partners and the immediate team.

Job Description:

Primarily responsible for ongoing and ad-hoc analytical support for credit card acquisition and retention campaigns and programs. This includes delivering detailed campaign post-analyses at both the portfolio and channel of acquisition levels, as well as identifying strategic insights and recommendations to drive business growth.

Core work activities:

• Credit Card Program Understanding: Responsible for comprehending credit card acquisition and retention programs and campaigns, as well as their impact on card members and clients.
• Deep-Dive Analytics: Conducts in-depth analytics to provide business insights that assist the Cards team in achieving their strategic goals, with familiarity in test vs. control and A/B testing methodologies for campaign performance assessment.
• Client Behavior Analysis: Analyzes how campaigns influence client behavior and provides analytical support in creating cardholder journey stories and presentations for Senior Management, including monthly and quarterly business review presentations.
• Consultative Role: Acts in a consultative capacity while collaborating with multiple card stakeholders and cross-functional teams on card analytics.
• Stakeholder Support: Understands and addresses the needs of Cards stakeholders, including assistance with ad-hoc requests.

Additional responsibilities:

• Self-Confidence and Enthusiasm: Demonstrates self-confidence, energy, and enthusiasm in all interactions.
• Timely Communication: Keeps leaders, team members, and business partners informed and updated on relevant information in a timely manner.
• Effective Time Management: Manages time efficiently, conducting activities and presenting information in an organized and concise manner.
• Additional Responsibilities: Performs other reasonable duties as assigned by the manager.

Must Have Requirement:

• Credit Card Industry Knowledge
• 2+ years' Business Analysis experience
• SQL experience
• SAS experience
• A four-year degree in Computer Science, Information Technology, Engineering, Business, Math, or a related quantitative discipline is required.

Nice to Have:

• Digital analytics experience (Adobe)