Senior Business Analyst - analyzing customer data, identifying patterns and insights for marketing efforts - 4659-1

10Job Title: Business & Technology Integration - Business Analyst

Start/End Dates: 11/1/2024 - 3/31/2025

40 King St W., Corp

ONSITE 2 to 3 days a week

Job Description: Responsibilities: Proven experience analyzing customer data, identifying patterns and insights that lead to insights to tailor business automation rules for marketing efforts. Work closely with stakeholders to understand and document business requirements ensuring personalization strategies align with and drive business goals and function within martech stack (and/or identify technology gaps and requirements) Lead the development of testing agendas, testing personalization capabilities, analyzing the results, and synthesizing recommendations. Maintain project documentation and generation of reports to track the performance and optimization opportunities across the organization’s personalization initiatives. Collaborate and integrate with Marketing, IT, Business and Data departments to ensure personalization initiatives are technically feasible and effectively implemented. Adobe, Salesforce, Braze, ADO Journey and funnel analysis Business casing and prioritization

MUST HAVE:

8-10 years Business Analyst

Adobe, Salesforce, Braze, ADO Journey

identify technology gaps and requirements