Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing. - 0116013

Our Vancouver client is seeking a Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing. - 0116013

18 months contract, Part time - maximum of 10-20 hours a week, depending on project requirements, and will work remote on an as- and when-requested basis

Must Have:

• Content strategy and management: Minimum 7 years’ recent experience in content strategy, content management, or a related field, with a proven track record of developing and executing successful content strategies.
• Project management: Experience managing complex projects, including audits, content migrations, and multi-channel content initiatives.
• Content structure and organization: Proficiency in information architecture, structured content, and taxonomy design
• Editorial standards and compliance: Knowledge of accessibility standards (e.g., WCAG) and best practices in SEO, brand voice, and style consistency.
• Technical familiarity: Working knowledge of content management systems (CMS), digital asset management (DAM) tools, and analytics platforms.
• Cross-functional collaboration: Proven experience working with marketing, product, UX, and design teams to align content with organizational goals.
• Analytical abilities: Strong skills in content auditing, performance analysis, and data-driven decision-making.
• Strategic thinking: Ability to develop and articulate content strategies that support business objectives and improve user experience.
• Degree in Communications, English, Marketing, or related field and/or post-secondary training in content strategy, user-centred design, or technical communication

Responsibilities:

1. Content audit and analysis

1. Conduct comprehensive audits of existing content across platforms.
2. Analyze content performance and user engagement metrics to identify gaps and opportunities.
3. Review content for brand alignment, accessibility, SEO, and readability.

2. Content planning and strategy development

1. Develop content strategies aligned with organizational goals, brand guidelines, and user needs.
2. Identify target audiences and create audience personas to guide content creation.
3. Establish content governance, including workflow, approval processes, and editorial standards.

3. Structured content and information architecture

1. Design and implement a structured content approach to enable content reuse across multiple platforms.
2. Organize information architecture to improve user experience and findability.
3. Create content models that support scalability and consistency.

4. Content lifecycle management

1. Implement processes for content creation, review, updating, and archiving to ensure relevance and accuracy.
2. Define metrics for content effectiveness and manage content analytics to inform future strategies.

5. Stakeholder collaboration and education

1. Collaborate with cross-functional teams (marketing, design, product) to align content with organizational goals.
2. Educate teams on content best practices, SEO, and accessibility standards to help build internal content expertise.

6. Content accessibility and compliance

1. Ensure all content meets accessibility standards (such as WCAG) and complies with legal and regulatory requirements.
2. Recommend practices for making content more accessible across digital and print media.

7. Performance measurement and reporting

1. Develop KPIs for content performance, engagement, conversion, and audience growth.
2. Create regular performance reports and recommendations to optimize content strategies.
3. Use data-driven insights to continuously improve content quality and relevance.