Senior Director - Digital Paid Media - 85677

Our large banking client is looking for a Senior Director - Digital Paid Media - 85677.

Line of Business: Digital Commerce

Duration: 12 Months

Remote/Hybrid: Hybrid - in office on Thursdays

Office Location: 81 Bay 33rd Floor

Work Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to Friday

Interview Process: 2 or 3 rounds of interviews. 1st will be 1-on-1 with the Hiring Manager and others will be panel style with the team members. Focus will be on experience and capabilities as well as managing a team

Team Size: The team is made up of 20 FTE's at different levels. The individual will have 3 direct reports.

Selling points of the positions: Opportunity to be a part of a new in house agency model. Will learn quickly on driving technologies to advance the way the bank goes into market. Great growth opportunity within a large financial institution.

Who Will the Candidate Be Working with on a Daily Basis? Working closely with the creative and ad agencies.

Job Description:

What you’ll be doing

The Digital Paid Media team, within Digital Commerce, is an in-house team responsible for executing digital performance marketing across Programmatic, Search and Social channels. The team works closely with the Media and Marketing Communications teams as well a number of internal and external partners and is responsible for integrating digital media into annual and tactical media and marketing communications plans. The team manages budget, works directly in-platform, and is responsible for ensuring cross-channel digital media optimization.

How you’ll succeed

• Inspirational Leader - Lead a team of up to 20 paid media experts, driving team strategy, operational efficiency and marketing effectiveness. The team is eager to lean on your for support in development, new challenges, and innovation.
• Strong Relationships - We work collaboratively with our Media and Marketing Communications teams on setting plans and budgets, developing tests and integrating this approach to media buying into our media and marketing strategy.
• Paid Media Excellence - Plan, manage and optimize budgets to optimize performance on ROI. Managing the team who are responsible for planning, delivery (through in-house capabilities), tracking and analysis of digital media initiatives as well as for generating insights to improve our cross-channel digital marketing performance.
• Driving Innovation - You are on top of cutting-edge industry innovation, continuously bringing new opportunities and trends to the table to drive our innovation mandate and seek new efficiencies or competitive advantages.

Must Have Requirement:

• Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing Department
• Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns
• Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting
• Solid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketing
• University Bachelor's degree
• Strong PowerPoint, Excel skills

Nice to Have:

• Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns
• Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting
• Experience executing marketing plans across multiple channels, with a focus on digital channels
• Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution
• Training or certification in Marketing or Advertising
• MBA
• Digital Certification (Media/Marketing)