Sr. Content Writer to support our banking client

Duration: 6 months with possible extension

Location: Hybrid (Tuesdays and Thursdays in DT Toronto)

Must haves:

• 5+ years of experience as a Content Writer for enterprise clients (ideally banks or other FI)
• Experienced user of Contentful, Bynder, Vidyard, Pardot.

Nice-to-have:

• Bilingual - ENG-FR - strongly preferred

Key Responsibilities:

Content Creation and Publishing:

• Ensure that content aligns with brand standards and guidelines.
• Upload and manage media assets such as images, videos, and other multimedia.
• Schedule and publish content across various platforms, ensuring timely and accurate delivery.

Content Formatting and SEO Optimization:

• Structure content within Contentful using the Rich Text Editor (RTE) for optimal readability and accessibility.
• Apply proper formatting to enhance user experience and optimize content for search engines (SEO).
• Manage metadata by adding SEO titles, descriptions, tags, and other schema to enhance content visibility.

Content Workflow Management:

• Manage content workflows, including drafting, reviewing, and publishing processes.
• Collaborate with content owners and stakeholders to validate and refine content.
• Handle triage requests and manage daily business-as-usual (BAU) tasks.

Content Management and Organization:

• Maintain and organize the Contentful space, ensuring a well-structured content hierarchy.
• Create and manage relationships between different content levels for seamless navigation and user experience.

Quality Assurance (QA):

• Perform thorough quality checks for grammar, spelling, and stylistic consistency.
• Ensure all media assets are correctly formatted and presented in the appropriate file types and dimensions.

Collaboration and Stakeholder Engagement:

• Coordinate with UX designers, journey owners, marketing teams, and other stakeholders to ensure a cohesive content publishing process.
• Engage with stakeholders to gather feedback and make necessary adjustments.

Training, Support, and Documentation:

• Serve as the Subject Matter Expert (SME) for Contentful, providing support and onboarding new users.
• Troubleshoot content-related issues and provide ongoing support for content creation and management.
• Continuously improve and update documentation for content authoring processes.