Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Overview
This is a unique opportunity to join the Home Depot’s media team and help to shape the next decade of shopper marketing. We are looking for a Client Strategy Strategist to support the Orange Apron Media (OAM) team by developing and delivering onsite and offsite campaigns using various platforms and tools. In partnership with OAM leadership team, you will help the supplier community achieve their desired campaign goals through continuous optimization and reporting. Additionally, you will play a critical role in the development and implementation of retail media programs and will ensure that campaigns are pacing correctly. The ideal candidate is a key stakeholder in delivering and growing the OAM sales targets and is comfortable having face-to-face client interactions.
Key Responsibilities:
65% Campaign Management & Execution
Partner with Sr. Account Specialists and vendors to get assets and build campaigns in Orange Access
Review campaign data to look for optimization opportunities or critical issues
Launch, manage and track vendor campaigns; spend portfolio budgets to 95%+ completion
Launch event campaigns and work with marketing on using lock-ups and approved copy and promo messaging
Work with production on adjusting and improving creative
Optimize campaigns based on traffic, awareness or conversion as needed to meet or exceed client expectations
Have a 95% success rate with launching campaigns on time
20% Planning and Aligning
Collaborate and partner with Lead Media Planner and Sr. Account Specialists on vendor goals and blocking charts
Follow and improve any part of the campaign build process and utilize the workback schedule
Create a plan for any underspend and collaborate with Sr. Account Specialist and Lead Media Planner to align with vendor
15% Platform Expertise
Understand how to leverage Orange Access to its maximum potential to achieve vendor goals
Embrace and implement new ad platform capabilities
Work with data to gain deeper understanding of which tactics and audiences work well with different categories and vendors
Test new ad types within Pinterest or YouTube with key vendors to drive more effective campaigns
Competencies:
Action Oriented
Collaborates
Communicates Effectively
Drives Results
Ensures Accountability
Plans & Aligns
Skills:
Account Management
Data & Insight Driven
Project Management
Organizational skills
Problem-solving and critical thinking skills
Ad Platform expertise
Direct Manager/Direct Reports:
Reports to Ad Ops Manager
Travel Requirements:
Limited
Physical Requirements:
Extended sitting
Hybrid Work:
Travel to Store Support Location 3 days a week (Monday - Wednesday)
Remote Thur - Friday
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education:
University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
2 years+
Minimum Leadership Experience:
None
Certifications:
None
Other Requirements/Assets:
Prior experience in ad platforms (Facebook, Google Ads, Amazon Ads, etc.)
Agency experience is an asset
Positive attitude, naturally curious
Comfortable operating in a fast-paced environment (organized & gritty)
Lire la suite
Overview
This is a unique opportunity to join the Home Depot’s media team and help to shape the next decade of shopper marketing. We are looking for a Client Strategy Strategist to support the Orange Apron Media (OAM) team by developing and delivering onsite and offsite campaigns using various platforms and tools. In partnership with OAM leadership team, you will help the supplier community achieve their desired campaign goals through continuous optimization and reporting. Additionally, you will play a critical role in the development and implementation of retail media programs and will ensure that campaigns are pacing correctly. The ideal candidate is a key stakeholder in delivering and growing the OAM sales targets and is comfortable having face-to-face client interactions.
Key Responsibilities:
65% Campaign Management & Execution
Partner with Sr. Account Specialists and vendors to get assets and build campaigns in Orange Access
Review campaign data to look for optimization opportunities or critical issues
Launch, manage and track vendor campaigns; spend portfolio budgets to 95%+ completion
Launch event campaigns and work with marketing on using lock-ups and approved copy and promo messaging
Work with production on adjusting and improving creative
Optimize campaigns based on traffic, awareness or conversion as needed to meet or exceed client expectations
Have a 95% success rate with launching campaigns on time
20% Planning and Aligning
Collaborate and partner with Lead Media Planner and Sr. Account Specialists on vendor goals and blocking charts
Follow and improve any part of the campaign build process and utilize the workback schedule
Create a plan for any underspend and collaborate with Sr. Account Specialist and Lead Media Planner to align with vendor
15% Platform Expertise
Understand how to leverage Orange Access to its maximum potential to achieve vendor goals
Embrace and implement new ad platform capabilities
Work with data to gain deeper understanding of which tactics and audiences work well with different categories and vendors
Test new ad types within Pinterest or YouTube with key vendors to drive more effective campaigns
Competencies:
Action Oriented
Collaborates
Communicates Effectively
Drives Results
Ensures Accountability
Plans & Aligns
Skills:
Account Management
Data & Insight Driven
Project Management
Organizational skills
Problem-solving and critical thinking skills
Ad Platform expertise
Direct Manager/Direct Reports:
Reports to Ad Ops Manager
Travel Requirements:
Limited
Physical Requirements:
Extended sitting
Hybrid Work:
Travel to Store Support Location 3 days a week (Monday - Wednesday)
Remote Thur - Friday
Working Conditions:
Working in an office setting: computer work, camera on virtual meetings, taking support calls
Minimum Education:
University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
2 years+
Minimum Leadership Experience:
None
Certifications:
None
Other Requirements/Assets:
Prior experience in ad platforms (Facebook, Google Ads, Amazon Ads, etc.)
Agency experience is an asset
Positive attitude, naturally curious
Comfortable operating in a fast-paced environment (organized & gritty)
