Life Sciences - Associate Creative Director Copy
Accenture
Ottawa, ON-
Number of positions available : 1
- Salary To be discussed
- Full time
- Published on February 4th, 2025
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Starting date : 1 position to fill as soon as possible
Description
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.
You are:
A seasoned medical copy expert that gets patients and providers to act. A self-starter who writes clear, engaging content in a variety of voices and tones. A natural communicator who is adept at capturing interest and building trust. A motivator and mentor for peers and junior talent ensuring every touch is consistent and on brand.
You have honed your craft by developing copy for the life sciences industry, across brands and manufacturers. You know how to collaborate and innovate with Art Directors, Designers and Marketing Professionals to take content to the next level and grow engagement numbers through creating relevant experiences. Listen deeply. Be creative. Execute.
If you have a passion for making a difference in patients’ and HCPs lives and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!
The work:
- Pitch and present work in a manner that demonstrates an understanding of the strategic objectives of the project and offers a clear rationale as to how the communication messaging supports those objectives and ties into the larger goals of the business.
- Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors based on communication objectives
- Ensure all content complies with FDA, and/or PAAB medical compliance requirements and pharma regulatory compliance standards and keep update on compliance and regulatory changes.
- Collaborate with cross-functional teams to understand brand guidelines, tone, and voice for different customer segments.
- Understand legal limitations for life sciences-related copy, and how to work around and within them to create strong experiences
- Write long-form and short-form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages
- Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance
- Align on content strategy and copy that drives acquisition, engagement, and retention of our users
- Consume research and glean insights into different audiences (and segments of our audiences), and leverage this to build user-centered content that drives performance
- Ensure all copy is consistent with our clients’ style, quality, and tone of voice, including that created by junior resources
- Be a visual thinker who takes the entire end product into consideration
- Collaborate closely with other team members to ensure a consistent, integrated customer experience
- Provide critical and productive feedback to support copy team learning and growth
- Collaborate with Creative Manager to provide guidance and recommendations to help with project plans and timelines to ensure content is produced at a high standard of quality and on time
Requirements
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