Manager, Digital Product Marketing

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Are you a strategic storyteller, connecting people with products through compelling content? BMO’s award-winning payment platform, Online Banking for Business, has an exciting opportunity for a Manager, Digital Product Marketing to join its team.

The ideal candidate understands this job is more than just words and pictures. It’s about creating compelling experiences that drive brand awareness and audience engagement. This includes, but is not limited to, writing in a variety of different formats (such as digital ads, email campaigns, video scripts, etc.) and managing campaigns across multiple channels.

The successful candidate will work closely with a talented group of content strategists, designers, video producers, etc. This role is based in Toronto and reports to the Sr, Manager, Digital Product Marketing.

Responsibilities

• Develop and implement marketing strategies, with focus on social media and email marketing.
• Create and produce impactful content in various formats. This includes, but is not limited to, email campaigns, social media posts, digital ads, video scripts, web copy, leader messaging, etc.
• Define campaign goals, audience, message, and channels.
• Monitor and report on campaign performance and use data and insights to adjust and optimize campaigns.
• Keep internal stakeholders informed of all marketing activities and materials and ensure product positioning is consistent across all customer touchpoints.
• Manage a high volume of tasks while maintaining attention to detail.
• Build relationships with BMO’s internal marketing teams, content strategists, and product managers.

Skills

• 5+ years of professional writing experience in a marketing, communications, or editorial role with a demonstrated understanding of B2B.
• Strong writing, editing, proofreading, and storytelling skills including impeccable knowledge of grammar (spelling, punctuation, and usage).
• Proven success creating and executing marketing campaigns, using tactics that include digital, email, web, SEO/SEM, and social media.
• Proficiency using Salesforce Marketing Cloud.
• Experience using Adobe Creative Suite.
• Familiar with social media advertising and paid campaigns (e.g., LinkedIn Ads)
• Effective problem solver who’s strategic and analytical.
• Proven track record of setting and achieving measurable metrics.
• Strong multi-tasker with ability to prioritize and ensure a consistent level of quality output.
• Must be able to work cross-collaboratively and gather information from various stakeholders.
• Must be flexible and willing to take feedback.
• Ability to work independently, take initiative, and not be afraid to ask questions.
• Bilingualism is not mandatory but is an asset.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.