Senior Manager, Mortgage Broker Channel Marketing

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Senior Manager, Mortgage Broker Channel Marketing is an innovative leader responsible for crafting and implement marketing strategy to meet acquisition and customer satisfaction goals.

The leader in the role is instrumental in building brand awareness and engagement with Mortgage Brokers, driving demand generation, client engagement and retention, product marketing, and sales enablement. A strong collaborator who builds positive relationships with others internally and externally and have experience in all facets of Broker Channel marketing: growth and demand generation, content and brand, sales enablement, digital product marketing, events, and customer marketing.

This is a new role in the organization, so we are looking for a self-starter with the ability to shape the strategy and execution plans for a Broker Channel Marketing. As a Senior Manager, the ideal candidate is able to prioritize, get things done and comfortable being both an individual performer and a team leader. They are intrinsically motivated with a high level of initiative and comfortable switching gears rapidly and making decisions in ambiguous situations. They are creative, collaborative, and enterprising; highly empathic to the needs of customers; endlessly curious; never satisfied with the status quo; and passionate about retail banking, its changing landscape, and our mission.

Responsibilities:

Marketing Strategy Development:

• Develops a multi-year strategic marketing acquisition plan for a Mortgage Broker Channel
• Drives marketing thought leadership and supports the business objectives related to a Mortgage Broker Channel
• Develops a quick understanding of the business to produce effective and integrated marketing solutions.
• Helps determine business priorities and best sequence for execution of business/group strategy
• Conducts independent analysis and assessment to resolve strategic issues
• Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
• Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
• Implements changes in response to shifting trends

Marketing Communications & Events

• Creates, develops and executes marketing plans/strategies that are consistent with brand standards and align to strategic objectives.
• Develops, recommends and executes marketing plans for initiatives to include customer marketing and communications, integrated sales, promotion/incentive, acquisition/retention.
• Oversees/coordinates the development and distribution of marketing solutions for internal Sales Force, external customers and special events/conferences.
• Drives awareness of product solutions through highly targeted advertising (digital and traditional) and industry events
• Supports industry partnerships and events, and the Sales team's learning objectives as well as collateral and presentation needs

Relationship management:

• Manages cross-functional relationships across business/groups to leverage opportunities and services.
• Acts as a liaison between the business/group and internal marketing functions in order to develop effective campaigns and ensure alignment.
• Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.
• Influences and negotiates to achieve business objectives.
• Acts as the day to day contact for vendors; supports the implementation, maintenance, and sustainment of vendor solutions.

Budget management:

• Manages Mortgage Broker Channel budgeting
• Onboards new suppliers

Qualifications:

• 5+ years of experience in marketing positioning in a Mortgage Broker industry
• Expert knowledge of Mortgage Broker Channel
• Expert communication and event planning skills
• Completed undergraduate degree in marketing, business, commerce, or a related discipline
• You are a passionate leader, with a strong sense of self-direction
• You have a strong ability to lead multiple and challenging work priorities, demands, and changes
• You’re a strong communicator, both in person and in writing
• You have a proven ability to influence and collaborate effectively with stakeholders & partners
• You’re a customer champion with a desire to create the best customer experience
• You’ve got razor sharp problem-solving skills - you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
• You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
• You’ve can effectively use PowerPoint, Excel and Word

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.