Description
As the global brand specialist for the Can-Am On-Road division, you will play a pivotal role in shaping, developing, and promoting the identity of our iconic products, as we continue to democratize the open road with our unique three-wheel vehicles and lead the way into the future with our all-electric motorcycles, inspiring a new generation of riders. Your expertise will be instrumental in executing marketing projects, ensuring consistent brand identity and compelling storytelling across multiple global channels, and fostering unique and meaningful connections with our consumers. Reporting to the global brand creative lead, you will play a key role in the development of campaigns and the execution of product launches, ensuring alignment with the brand’s vision and strategy.
This role requires both a strategic and creative mindset to drive brand awareness and engagement, alongside exceptional project management and communication skills to bring our vision to life. The ideal candidate will also be committed to becoming a product expert and immersing themselves in the culture surrounding our products to ensure an authentic and impactful brand presence.
YOU’LL HAVE THE OPPORTUNITY TO:
Develop and execute marketing and brand plans aligned with business priorities.
Ensure brand consistency across all touchpoints, collaborating closely with teams such as product development, parts and accessories, apparel, and others to align strategies and deliver cohesive brand experiences.
Lead and coordinate all aspects of project management from briefing to execution, ensuring projects are completed within budget, resources are allocated effectively, and timelines are met.
Coordinate all aspects of the production process, ensuring efficient workflows and adherence to timelines and budgets. Collaborate with cross-functional teams to troubleshoot challenges and implement process improvements that enhance productivity. Ensure integration with the overarching holistic plan for the brand, aligning objectives, strategies, tactics, and KPIs.
Bring innovative ideas to elevate the consumer experience rooted in Can-Am branding and values.
Build strong connections and collaborate with key stakeholders inside and outside the organization, including multidisciplinary teams, expert teams, product teams, and partner agencies.
Evaluate and solve problems that may arise during project realization by providing creative solutions.
Be a subject matter expert regarding our products and ensure brand guardianship.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
At least 5 years of experience working in marketing for a brand or agency.
A solid understanding of brand marketing, content development, and digital marketing.
Proven experience in managing marketing projects and ease with giving/receiving constructive feedback.
An entrepreneurial spirit with self-motivation and strong organizational skills to manage simultaneous projects and deadlines.
Meticulous attention to detail and a commitment to excellence.
Knowledge of written, video, photo, and digital production.
Proficient in French and English with excellent writing skills.
A proven team player capable of working across multiple partners and time zones.
A genuine passion for the ride!
This role is based at our Montreal or Sherbrooke office.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation - You want it, we have it:
- Annual bonus based on the company’s financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
#LI-Hybrid
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