Regional Manager, Sales & Resident Experience

The Opportunity

Are you an experienced sales leader who is looking to make a difference in the Senior Living market? The Regional Manager of Sales & Resident Experience will play a key role in supporting ten (10) retirement living residences in meeting their occupancy and NOI goals. This role offers the unique opportunity to positively impact the experience of families and seniors who are looking for the best care and option in Senior Living. You are great at establishing relationships with team members, residents, their families, key referral sources and business partners. We will rely on your leadership skills to inspire, guide and support our residence-based teams to execute a strategic plan that ensures residence occupancy and NOI is optimized. As the Regional Manager of Sales & Resident Experience, you will report directly to the Regional Director of Operations.

What you will be doing

• Develop the overall marketing strategy for the region by utilizing marketing and sales related data for decision-making and business planning, in addition to reviewing marketing plans for each residence.
• Develop and demonstrate an understanding of the overall senior living market and each residence’s unique niche within their market
• Position each residence in your region appropriately within their local market to maximize sales and revenue across the region.
• Conducting monthly one-day comprehensive reviews and site visits at each residence, documenting results such as highlighting accomplishments and following up on areas of opportunity
• Utilize key performance indicators, our customer relationship management database and other data for managing and planning your sales strategy
• Proactively identify sales barriers and make recommendations on strategies to overcome and mitigate;
• Follow up on escalated customer problems and resolve issues in a timely and appropriate manner
• Partner with marketing to implement strategies to meet annual sales targets

What we’re looking for

• You are an experienced sales leader, willing to go the extra mile to make a difference with future clients and residents, with a minimum of five (5) years of experience in a sales management or operational leadership role. Health care industry experience is preferred
• You have a proven track record of inspiring and coaching teams to sales success using your influencing skills and a collaborative approach
• You love to learn. You have a growth mindset and are passionate about growing your knowledge and skills in the Senior Living and care industry
• Demonstrated ability to think critically, creatively, and strategically when establishing customer needs and developing solutions
• Good understanding of Profit and Loss (P&L) and business management (pricing, financial reporting, census measures, budgets, etc.)
• Verifiable history of driving revenue including but not limited to occupancy and rate
• Advanced written and verbal skills for effective communication and the ability to facilitate group presentations
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) & various applications with the ability to learn new applications
• Ability to work weekends, evenings, flexible hours, available for our customers at peak service delivery days and times.
• University degree in related field preferred
• Ability to travel in geographic regions
• Experience working with Yardi and Sales Force considered an asset

What you can expect from us

• A diverse and inclusive environment where individual differences are celebrated, and you’re encouraged to be your best self
• A collaborative environment where we work together to succeed as a team
• Learning opportunities to help you grow and support for professional development and designations
• Comprehensive benefit package including RRSP matching
• Participation in Amica’s Flex or Hybrid work model providing team members the opportunity to work a combination of days both in office and remotely

Extendicare is a leading provider of care and services for seniors throughout Canada. Through our network 123 owned and operated long-term care homes, as well as our home health care operations serving more than 10,000 patients annually, we provide people with the care they need wherever they call home. Our qualified and highly trained workforce of 22,000 individuals are united by a dedication to quality care and by our vision for a future where everyone in Canada has access to the care and support they need to live their best lives.

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Extendicare and affiliated organizations including our partner homes in Extendicare Assist, accommodate the needs of job applicants throughout its recruitment and selection processes upon request.