Director, Ad Operations

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Director, Ad Operations

Loblaw Advance™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Loblaw Advance™, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

The Director, Ad Operations, will play a key role in building Loblaw Advance™ into the most profitable retail media network in Canada, by contributing to the monetization of our key digital assets and leading the Media Execution team for buying/delivering across all digital channels.

What You’ll Do:

• Ensure that all media is successfully delivered and monetized across all owned and operated digital properties.
• Ensure media campaigns are delivered across all third party digital media channels (including programmatic, social, and paid search)

• Lead optimization of day-to-day media operations and workflows for maximum efficiency.

• Lead the implementation and optimization of new and existing onsite/instore ad placements.

• Working closely with Revenue Management, lead Yield Management from an operations perspective.

• Lead, grow and encourage a media operations team, including traffickers, managers, specialists and contractors.

• Working closely with Loblaw Media / Loblaw Digital / Loblaw Technology, be a key contributor to the operationalization of the Loblaw owned platforms (ex. MediaAisle and LOOP)

• Be a key contributor to the integration of our owned and operated properties and our proprietary DSP from an operations perspective.

• Collaborate with partnerships team to develop new relationships and integrations with technologies that will enhance Loblaw Advance™ ability to demonstrate its unique value proposition.

• Work with multiple data teams to operationalize media reporting.

• Play a key role in developing a scaled publisher network which will enable Loblaw Media to buy and optimize against PC Optimum audiences in a direct, cookieless environment through our own DSP.

• Ensure Loblaw Advance™ ad products, both owned and operated, and third party, conform to the standards of quality that will ensure high level of sale, including but not limited to fraud avoidance and viewability.

• Work directly with Agency and Advertiser operations and buying teams to ensure the most seamless integrations with our buyers.

• Contribute to the development of new data monetization strategies in partnership with Agency and Advertisers.

What You Bring:

• At least 10 years’ experience in leading advertising operations of premier websites, including direct experience in a revenue driving ecommerce or marketplace environment.

• Revenue responsibility with ownership of P&L an asset.

• At least 10 years running an ad operations team.

• Consistent track record to solve complex technical operational problems.

• Experience in sales operations including direct experience integrating Salesforce with on site-operations systems like GAM.

• Direct hands-on experience with platforms including but not limited to Ad-serving, SSPs, DSPs, verification, ad-blocking, on-site video players, header bidding, identity solutions, clean rooms.

• Solid negotiation skills with both internal and external partners.

• University or college degree in business, marketing or an equivalent degree in a field of study related to the job.

If you’re up to the challenge, then we would love to hear from you. Apply today, and get the process started.

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.

We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted.

www.Loblaw.ca/careers

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.