Specialist, Influencer Marketing & Communications

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Throughout Loblaw history, our growth has been fueled by innovation and a passion for customers that drives us to understand and meet customer needs better than any competitor.

Today, we’re looking for an individual to be part of our newly created Social Media Centre of Excellence (COE), to bring that innovation and passion to digital channels. We're looking for someone who lives and breathes social media, and who is ready to engage with and grow our brands' online communities.

This is a pivotal role in our overall success at Loblaw because without meaningful real time content our customers have less visibility to our wonderful products that we bring to our shelves each day. Based in our Brampton office, we are fast-paced and a collaborative team working to better grocery, beauty, pharmacy, and loyalty. To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

Planning and Execution:

• Develop and execute influencer marketing and communication strategies for the Loblaw enterprise
• Cultivate relationships with key industry influencers
• Generate and execute innovative ideas and tactics for influencer campaigns
• Curate and maintain a list of core influencer partners, including identifying new partnership opportunities
• Collaborate seamlessly with cross-functional teams and agency partners to develop effective campaign strategies
• Create high-quality influencer briefs for brand teams and agencies, actively engaging with the team to execute creative and successful influencer collaborations
• Conduct in-depth research on industry influencers, competitors, and target audiences to optimize campaign performance

Cross-functional Collaboration:

• Efficiently manage influencer participation in large-scale PR events
• Act as a liaison between brand teams and external PR agencies, ensuring prompt and professional handling of requests
• Collaborate closely with the Corporate Communications, PR, and Social team on purpose-led and CSR initiatives within the realm of social media
• Generate social reports to provide results and insights to the broader enterprise teams

Campaign Metrics & Tracking:

• Lead monitoring and generation of influencer campaign reports
• Contribute to research, analysis, and reporting to optimize campaign strategies
• Showcase expertise in formulating influencer recommendations, content direction, content scheduling, and ongoing tracking and reporting of results

Innovation & Best Practices:

• Actively participate in post-mortem discussions to extract key campaign findings
• Foster strong relationships with industry experts at events and influencers to build lasting partnerships
• Stay abreast of the latest industry and influencer marketing trends, tools, and platforms, and apply key learnings effectively

Outcomes & KPIs:

• Successfully manage day-to-day marketing activities, ensuring timeline management and plan execution
• Maintain accurate and up-to-date campaign tracking and reporting
• Ensure the successful execution of projects in alignment with campaign objectives

Qualifications:

• Bachelor's degree in PR or marketing
• A deep understanding of influencer marketing tactics and a proven track record of cultivating relationships with influencers
• Ideally, 1-3 years of experience in communication specialists and influencer marketing roles

Competencies:

• Exceptional written and verbal communication skills
• Detail-oriented with strong project management capabilities
• Proficiency in social media analytics and reporting
• Experience in influencer contract management and negotiations
• Ability to thrive in a fast-paced, dynamic environment and adapt to shifting priorities
• Demonstrated skills in building strong relationships and collaborative teamwork with both internal teams and external partners to drive measurable results
• Willingness to work a flexible schedule, including occasional weekends and holidays for posting and engagement, as needed

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.