Manager, Digital Strategy, Member Personalization

This role offers a unique opportunity to lead the charge in our digital transformation strategy by developing and executing innovative member engagement initiatives. As the Manager of Member Personalization, you will be instrumental in personalizing the member experience, collaborating with cross-functional teams, and driving key performance indicators (KPIs). This position allows you to leverage your expertise in digital product engagement and data analysis to optimize member communications and engagement. By joining our team, you will be empowered to grow your career in a supportive and flexible environment that values well-being and inclusion, while shaping the future of our digital strategies.

Position Responsibilities:

· Deliver personalized member communications in collaboration with data, marketing, product, and technology teams.

· Build knowledge of available data, analyze trends, and develop targeting models for future communications.

· Lead post-campaign performance analysis to refine strategies based on insights.

· Act as a subject matter expert to define and monitor KPIs, identify focus areas, and track progress towards goals.

· Plan and prioritize the digital platform communications roadmap, maintaining and optimizing ongoing communication strategies.

· Be the owner of existing trigger-based communication, identify optimizations and work with relevant teams to transform these communications.

Required Qualifications:

· 6 years of relevant experience, including digital product engagement and communications strategy.

· Experience executing digital campaign strategies and utilizing data-driven insights.

· Proficiency in Adobe Analytics and Power BI for performance analysis.

· Experience in cross-functional project management with attention to detail.

· University degree; MBA or other business-oriented education is an asset.

Preferred Qualifications:

· Experience with digital health businesses, services, platforms, and/or assets.

· Comfortable managing in an ambiguous environment.

· Strong data analysis and presentation skills.

· Excellent communication and relationship-building abilities.

· High level of self-motivation and keen sense of 'owning' initiatives.

· Adaptability and flexibility in managing multiple priorities.

When you join our team:

· We’ll empower you to learn and grow the career you want.

· We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

· As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.